Digital Content & Experience Lead, Sportswear

Nike Inc; Boston (MA); Hybrid; USD 105,000 - 214,000; Full time

Benefits offered by this job

Interview accommodations

Job summary

Converse, a Nike brand, is seeking a dynamic Manager of Digital Content & Experience in Boston to lead global digital storytelling and performance marketing for Converse.com in the Sportswear line. You will guide a cross-functional team and align seasonal stories with geo partners across markets.

This role requires strategic content leadership, collaboration with creative teams, and a strong emphasis on analytics, with a 4/1 hybrid schedule at our downtown Boston headquarters.

Qualifications

• At least 7 years of digital ecommerce and/or digital marketing experience.
• Bachelor's degree in Business, Marketing, or a related field; will accept suitable combination of education and experience.
• Experience in retail digital projects from concept to completion.
• Knowledge of creative briefing processes and end-use digital experiences.
• Ability to analyze data and react to trends.
• Strong multitasking and deadline-driven project management.
• Experience managing people is preferred; leadership skills in fast-paced environments.
• Excellent communication to diverse cross-functional teams.

Responsibilities

• Collaborate with global brand and omni-marketing teams to align product and brand stories for digital storytelling calendar.
• Prioritize digital marketing and site experience needs with geo merchandising, product, and buying partners.
• Lead planning and execution of seasonal stories across geographies and ensure timely delivery within budget.
• Manage a Sr. Specialist to support seasonal work and coordinate with creative teams for on-brand outputs.
• Coordinate global launch dates and maintain site refresh calendars and wireframes.
• Align with performance marketing on email and paid social calendars and measure seasonal results with analytics teams.
• Translate insights into next steps to improve processes and brand experiences.

Skills

Digital ecommerce

Digital marketing

Project management

People management

Analytics

Communication

Cross-functional collaboration

Leadership

SEO/SEM

UX understanding

Brand storytelling

Education

Bachelor's degree in Business/Marketing

Job description

Converse, a Nike brand, is seeking a dynamic Manager of Digital Content & Experience in Boston to lead global digital storytelling and performance marketing for Converse.com in the Sportswear line. You will guide a cross-functional team and align seasonal stories with geo partners across markets.

This role requires strategic content leadership, collaboration with creative teams, and a strong emphasis on analytics, with a 4/1 hybrid schedule at our downtown Boston headquarters.