Manager, Digital Content & Experience - Converse

Nike Inc; Boston (MA); Hybrid; USD 105,000 - 214,000; Full time

Benefits offered by this job

Interview accommodations

Job summary

Converse, a Nike brand, is seeking a dynamic Manager of Digital Content & Experience in Boston to lead global digital storytelling and performance marketing for Converse.com in the Sportswear line. You will guide a cross-functional team and align seasonal stories with geo partners across markets.

This role requires strategic content leadership, collaboration with creative teams, and a strong emphasis on analytics, with a 4/1 hybrid schedule at our downtown Boston headquarters.

Qualifications

• At least 7 years of digital ecommerce and/or digital marketing experience.
• Bachelor's degree in Business, Marketing, or a related field; will accept suitable combination of education and experience.
• Experience in retail digital projects from concept to completion.
• Knowledge of creative briefing processes and end-use digital experiences.
• Ability to analyze data and react to trends.
• Strong multitasking and deadline-driven project management.
• Experience managing people is preferred; leadership skills in fast-paced environments.
• Excellent communication to diverse cross-functional teams.

Responsibilities

• Collaborate with global brand and omni-marketing teams to align product and brand stories for digital storytelling calendar.
• Prioritize digital marketing and site experience needs with geo merchandising, product, and buying partners.
• Lead planning and execution of seasonal stories across geographies and ensure timely delivery within budget.
• Manage a Sr. Specialist to support seasonal work and coordinate with creative teams for on-brand outputs.
• Coordinate global launch dates and maintain site refresh calendars and wireframes.
• Align with performance marketing on email and paid social calendars and measure seasonal results with analytics teams.
• Translate insights into next steps to improve processes and brand experiences.

Skills

Digital ecommerce

Digital marketing

Project management

People management

Analytics

Communication

Cross-functional collaboration

Leadership

SEO/SEM

UX understanding

Brand storytelling

Education

Bachelor's degree in Business/Marketing

Job description

The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

We Need Someone Who Thinks (and Dreams) Digital.

Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences globally. As the Manager of Digital Content & Experience, you will be a dynamic and creative digital leader, as well as people manager on our cross-functional team. A team that defines, executes & manages our global digital storytelling & experience strategy for Converse.com and performance marketing. This role will be solely focused on the Sportswear line of business, working closely with brand partners to bring to life Chuck storytelling to life of digital.

Job Summary

Pre-Season

• Collaborate with our global brand and omni-marketing teams to build alignment around product and brand stories and, in turn, drive the creation of our digital seasonal storytelling calendar
• Partner with geo merchandising, product, and buying partners to prioritize commercial digital-specific marketing and site experience needs, inclusive of seasonal newness, Converse By You, and promotional moments
• Lead the planning and execution of key seasonal stories and initiatives across the globe on our site and relevant digital channels and ensure regional partners are aware of, and aligned to, all details and timelines
• Manage a Sr. Specialist who will support all the seasonal work you are driving to completion
• Partner closely with creative teams to ensure the creative output for a season aligns with the objectives and goals you’ve briefed and delivers on time and budget
• Lead the team in seasonal briefing meetings that will inform cross-functional teams of the Seasonal Digital plans and product stories inclusive of both brand-defining and commercial/promotional moments
• Help QA content throughout production to ensure alignment with marketing styles and key investments by geography

In-Season

• Serve as key point of contact to coordinate all global launch dates on inline and custom products across all geographies with ongoing communication between global and geography cross-functional teams
• Manage site refresh calendar, tracking and guiding authoring partners on .com content refreshes and homepage wireframes; this requires Q&A precision, alongside site readiness management
• Partner with performance marketing teams to align on email and paid social calendar, in parallel with site experiences
• Work closely with global analytics to measure and react to seasonal results based on key initiatives and KPI targets

Post-Season

• Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level
• Lead the gathering of feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working
• Translate data into understandable insights, while defining and influencing next steps to generate consumer insight on brand experiences
• Support team efficiencies by helping to drive consistent processes, documents, meetings

Position Location & Schedule

This position is based at our downtown Boston, MA headquarters location. You'll work a "4/1 hybrid" schedule: Mondays - Thursdays you are expected to be in the office and it's optional if you'd like to work Fridays from the Converse office or your home office.

Requirements

• At least 7 years of professional experience in digital ecommerce and/or digital marketing
• Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
• Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
• Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
• Ability to understand analytics with the ability to react to current trends
• Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment
• Experience managing people is preferredExperience in fast-paced environment, especially with collaborative leadership skills
• Strong ability to communicate complex topics and concepts to a wide and cross-functional audience
• Must be a high potential leader with the ability to influence diverse groups of people

• Strong people skills, diplomacy and collaborative spirit
• General understanding of UX, SEO and SEM is optimal
• In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally a few of them

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.