Digital Content Producer, Harlingen, TX

Nexstar Media Group Inc.; Harlingen (TX); On-site; USD 45,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer for Valley Central in Harlingen, TX. The role focuses on strong writing, data-informed story decisions, and cross-platform storytelling across web, social, video, and ValleyCentral+.

The ideal candidate will produce timely, engaging content with solid news judgment, collaborate with local and regional teams, and adapt to fast-paced newsroom priorities while maintaining journalistic integrity.

Qualifications

• Minimum two years creating content for digital platforms.
• Strong knowledge of AP style and journalistic standards.
• Understanding of SEO and audience engagement on digital platforms.
• Familiarity with social media roles in reporting and traffic generation.
• Ability to conduct quick, reliable interviews with local sources.

Responsibilities

• Write, edit, and publish accurate, engaging digital content in AP style.
• Report news quickly and verify information with sources.
• Create compelling headlines and optimize for search and social media.
• Analyze audience trends to inform content strategy and topics.
• Collaborate with newsroom staff and regional teams on story angles.
• Produce photos/videos to enhance storytelling across platforms.
• Upload, edit, and annotate video content for ValleyCentral+.

Skills

News writing

AP style

SEO knowledge

Social media analytics

Interviewing sources

Bilingual English/Spanish (pref)

Video storytelling

Photography

Adaptability

Tools

Adobe Photoshop

Adobe Express

Video editing tools

Job description

Position Summary

The Digital Content Producer (DCP) is a strong writer and strategic storyteller responsible for creating and optimizing digital content for Valley Central that drives audience engagement and growth across multiple platforms. This role requires sound news judgment, attention to detail, and the ability to make data-informed decisions about content strategy and audience trends. The DCP produces compelling headlines and web copy that provide value to users while maximizing reach and performance. This individual is expected to source, verify, and build stories using a combination of original reporting, social media, and trusted contacts. The role also supports video and CTV content efforts, including ValleyCentral+, and requires a strong understanding of current digital and social media best practices.

Position Responsibilities

• Write, edit, and publish accurate, engaging, and timely digital content in AP style
• Report news quickly and accurately, ensuring all information is verified and up to date
• Craft compelling, original content that stands out from the competition and drives audience engagement
• Develop strong headlines and optimize content for search and social media performance
• Understand audience behavior and identify the types of stories that generate traffic and engagement
• Monitor analytics and audience trends to inform content decisions and strategy
• Collaborate with local newsroom staff and regional teams to identify story angles that resonate with the community
• Share reporting responsibilities across markets and topics as needed to support broader coverage
• Work closely with newsroom leadership to deliver a balanced content mix that meets audience needs
• Build expertise and cultivate sources in key audience interest areas
• Source, verify, and develop stories using contacts, social media, and reliable digital tools
• Utilize social media platforms for both newsgathering and story promotion
• Shoot photos and video as needed to enhance storytelling across platforms
• Upload, edit, and annotate video content for digital platforms and ValleyCentral+ (CTV)
• Maintain high standards for accuracy, grammar, and journalistic integrity
• Monitor breaking news and update stories in real time as new information becomes available
• Perform other digital and newsroom duties as assigned

Skill/ Experience Requirements

• Minimum two years of experience creating content for digital platforms
• Strong knowledge of AP style, grammar, and journalistic standards
• Understanding of SEO best practices and digital audience engagement strategies
• Familiarity with social media platforms and their role in reporting and driving traffic
• Ability to identify and produce content that performs well on the web
• Comfortable setting up and conducting interviews with local sources
• Familiarity with obtaining information quickly from public agencies and official contacts
• Ability to be fast and first in publishing breaking news online
• Capacity to produce multiple stories daily across a wide range of topics
• Strong collaboration skills; enjoys working in a team environment and communicates effectively
• Self-motivated, competitive, and results-driven mindset
• Ability to quickly learn new tools and adapt to changing workflows and priorities
• Thrives in a fast-paced, deadline-driven environment
• Demonstrated ability to consistently meet performance metrics and goals
• Basic to intermediate proficiency in Adobe products (Photoshop, Express, etc.) is a plus
• Experience with CTV or streaming platforms is a plus
• Ability to shoot photos and video when needed to support storytelling
• Flexible schedule, including availability for nights, weekends, and holidays as needed
• Bilingual in English and Spanish preferred

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.