DIGITAL CONTENT CREATOR - WSAW

Gray Media; Town of Wausau (WI); On-site; USD 42,000 - 66,000; Full time

Job summary

WSAW-TV/Gray Media seeks a Digital Content Creator to own stories from first alert to final update, ensuring audiences stay connected on every screen.

Move fast to publish breaking news, craft engaging digital narratives, and grow social reach with multimedia assets. You’ll split time between the assignment desk and content creation, collaborating to maintain a strong digital voice and reporting presence.

Qualifications

• College degree in Marketing, Journalism, Communications, or a related field.
• Previous newsroom experience preferred; training available for right candidate.
• Availability for weekend hours and flexible shifts for breaking news.

Responsibilities

• Own breaking news: publish updates and push notifications as events unfold.
• Craft compelling digital narratives to stop the scroll and inform audiences.
• Drive social engagement with timely posts and platform-specific content.
• Split time between assignment desk and content creation for coverage decisions.
• Create multimedia assets: video, photo galleries, and live streams.
• Collaborate with crews to ensure a consistent, professional digital voice.
• Lead the p.m. edition of the digital-only newscast and anchor when required.

Skills

Verbal & written communication

AP Style knowledge

Journalistic principles & ethics

Ability to work under pressure

Digital & social media success

Critical thinking / verification

Team collaboration

Education

Bachelor's degree in Marketing/Journalism/Communications

Tools

Photoshop

Canva

Video editing software

Adobe Creative Suite

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAW

WSAW is Wausau's first TV station, debuting 71 years ago in 1954. Together, WSAW/WZAW produce more than 30 hours of news each week. We work hard and celebrate our wins. In 2026, the news team was recognized as the Wisconsin Broadcasters Association \"News Operation of the Year\" and also the small-market \"Station of the Year\" (for coverage airing in 2025). Also in 2026, WSAW's podcast \"Wisconsin Cold Cases: Who Killed Gerald Mork?\" was honored with a Regional Edward R. Murrow Award. These are just a few examples of the honors WSAW has received in recent years. North Central Wisconsin is also known as \"Wisconsin's Basecamp.\" In Wausau, you will live and work where thousands of people come to vacation each year. Whether you're skiing down the slopes of Granite Peak, boating on Lake Du Bay, or enjoying Concerts on the Square or a show at The Grand Theater in downtown Wausau, there's something for everyone, and you will enjoy the community we serve. Wausau is also located within 3 hours or less of Minneapolis, Milwaukee, and Green Bay; and is just a two-hour drive from Madison, the state's capital city. WSAW's viewing area covers 11 counties, including the cities of Stevens Point, Wisconsin Rapids, Marshfield, Rhinelander, and the summer retreat hotspot of Minocqua. WSAW is dedicated to serving the community and does so through several weeks-long campaigns such as Share Your Holidays and the annual Diaper Drive.

Job Summary/Description

Have you ever wondered what it's like to be at the heart of a newsroom where digital isn't just an afterthought - it's the priority? WSAW is looking for a Digital Content Creator who can own the story from the first alert to the last update, ensuring our audience stays connected on every screen.

• Own breaking news: Move with lightning speed to send push notifications and update web stories as news unfolds.


• Craft compelling narratives: Write and produce dynamic digital news content that stops the scroll and keeps our audience informed.


• Drive social engagement: Manage our social media presence by posting timely updates and creating content specifically for our digital communities.


• Manage the hub: Split your time between the assignment desk and content creation, helping decide what we cover and how we share it.


• Create multimedia assets: Produce video, photo galleries, and live streams that add depth and visual punch to our local reporting.


• Collaborate for impact: Work closely with crews and producers to ensure our digital voice is consistent, professional, and approachable.


• Lead the charge on digital-only newscast: WSAW produces 715 Live, the only current digital-only newscast in the market. The chosen applicant will produce and anchor the p.m. version of this show.

Qualifications/Requirements

• College degree in Marketing, Journalism, Communications, or a related field.


• Previous experience in a professional newsroom environment is preferred, but we are willing to train the right candidate.


• Availability for weekend hours; willingness to work flexible shifts for breaking news, specialized coverage, or covering a colleague's PTO.


• A genuine desire to win, the ability to reflect on your work, and a willingness to apply feedback.


• Strong verbal and written communication skills with solid knowledge of AP Style and writing conversationally for Broadcast.


• Ability to edit video in digital formats.


• Proficiency with Photoshop, Canva, or comparable software to create and edit graphics.


• Ability to work well under pressure and collaborate effectively with a diverse team.


• Strong understanding of journalistic principles and ethics.


• Ability to balance long- and short-term projects while consistently meeting daily deadlines.


• Proven record of digital and social media success; must maintain a responsible and professional social media presence.


• Strong research skills and the ability to employ critical thinking to dig beyond the press release and verify incoming tips.


• Ability to carry 35+ pounds of equipment.


• Valid driver's license with a clean driving record (Motor Vehicle Records check required).

WSAW-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.