Digital Content and Communications Specialist- Global Industrial

Genuine Parts Company; Alabama; On-site; USD 55,000 - 75,000; Full time

Job summary

Motion is seeking a Digital Content and Communications Specialist to bring our stories and culture to life through clear, engaging communications across social media, intranet, and other channels. You will collaborate with Marketing and cross‑functional teams to ensure content remains on-brand and timely.

The role involves developing social content, monitoring performance metrics, and assisting with photography for events.

Qualifications

• Typically requires a bachelor’s degree in journalism, communications, marketing or a related field.
• Three (3) or more years of experience creating, writing, editing and managing social media content in a corporate, agency or professional environment.

Responsibilities

• Develops and supports social media content and collaborations in alignment with brand standards and strategic communications priorities.
• Monitors social media activity, content, and engagement metrics to support and achieve marketing objectives.
• Reviews social media content to ensure adherence to brand guidelines, including company voice, values, messaging and visual standards.
• Processes, tracks and maintains invoices related to social media tools, content vendors and paid social activity to help ensure accurate and timely payment.
• Analyzes social media trends, audience insights, platform analytics, and competitive activity to recommend content and channel strategies that support business objectives.
• Creates, manages, and publishes engaging multi-channel content that supports internal and external audiences, aligns with organizational goals, and drives audience engagement.
• Partners with global colleagues to gather, organize and manage content for monthly meetings, social initiatives and other programs.
• Assists in capturing photography at company events, meetings and engagements for use across digital communications.
• Manages multiple projects, deadlines and content workflows in a fast-paced, collaborative environment.
• Performs other duties as assigned.

Skills

Strong writing

AP Style

Microsoft Office Suite

SharePoint

Project management

Collaboration

Education

Bachelor's degree in journalism, communications, marketing, or related field

Tools

SharePoint

Microsoft Office

Job description

SUMMARY: The Digital Content and Communications Specialist helps bring Motion’s stories, culture and business priorities to life through clear, engaging communications. Reporting to the Director of Communications, this role is part of the Communications team and works closely with teams across the business including Marketing. This role creates and shares content across digital channels, including social media, company intranet, and other platforms. The specialist will collaborate with internal teams, support key initiatives, help keep content on-brand and monitor external social media activity.

JOB DUTIES

• Develops and supports social media content and collaborations in alignment with brand standards and strategic communications priorities.
• Monitors social media activity, content, and engagement metrics to support and achieve marketing objectives.
• Reviews social media content to ensure adherence to brand guidelines, including company voice, values, messaging and visual standards.
• Processes, tracks and maintains invoices related to social media tools, content vendors and paid social activity to help ensure accurate and timely payment.
• Analyzes social media trends, audience insights, platform analytics, and competitive activity to recommend content and channel strategies that support business objectives.
• Creates, manages, and publishes engaging multi-channel content that supports internal and external audiences, aligns with organizational goals, and drives audience engagement.
• Partners with global colleagues to gather, organize and manage content for monthly meetings, social initiatives and other programs.
• Assists in capturing photography at company events, meetings and engagements for use across digital communications.
• Manages multiple projects, deadlines and content workflows in a fast-paced, collaborative environment.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE

• Typically requires a bachelor’s degree in journalism, communications, marketing or a related field. Three (3) or more years of experience creating, writing, editing and managing social media content in a corporate, agency or professional environment.

KNOWLEDGE, SKILLS, ABILITIES

• Strong written and verbal communication skills, with a focus on clarity, accuracy and concise messaging.
• Working knowledge of AP Style and other writing and formatting standards.
• Proficiency with Microsoft Office Suite, SharePoint and collaboration/productivity tools
• Strong organizational skills and ability to manage files, workflows and competing priorities effectively.
• Ability to manage multiple projects and meet tight deadlines.
• Strong interpersonal skills and demonstrated ability to collaborate with diverse internal and external partners.
• Ability to balance strategic thinking with hands‑on execution, from idea development through delivery.

PHYSICAL DEMANDS:

LICENSES & CERTIFICATIONS:

SUPERVISORY RESPONSIBILITY:

No Supervisory Responsibility

BUDGET RESPONSIBILITY:

No

COMPANY INFORMATION:

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

• options for healthcare coverage
• 401(k)
• tuition reimbursement
• vacation
• sick
• holiday pay

DISCLAIMER

This job description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.