Internal Communications Platform Administrator - Global Industrial

Genuine Parts Company; Alabama; On-site; USD 65,000 - 90,000; Full time

Job summary

Genuine Parts Company seeks an Internal Communications Platform Administrator to oversee the global intranet and digital workplace. You will manage site health, governance, content support and adoption across a distributed workforce.

Experience with intranet platforms, analytics and audience targeting is essential. Collaboration with cross-functional teams will drive improvements in accessibility, usability and information access.

Qualifications

• Bachelor's degree in Communications, Marketing, Business Administration, IT or related field; 3+ years in internal comms, intranet management or digital workplace platforms.

Responsibilities

• Administrate the intranet platform, including site structure, navigation, metadata and search optimization.
• Manage user access, permissions, profiles, audience segments and dynamic groups.
• Provide troubleshooting and day-to-day platform support for users and content owners.
• Monitor activity and governance to uphold standards and best practices.
• Develop dashboards and reports on adoption, engagement and outcomes.
• Collaborate with stakeholders to improve content organization and user experience.

Skills

Intranet Admin

SharePoint

Microsoft 365

Analytics

Governance

Content Strategy

Training & Support

Audience Targeting

User Provisioning

Global Workforce

Education

Bachelor's degree

Tools

LumApps

SharePoint

Job description

SUMMARY

The Internal Communications Platform Administrator supports the company’s internal communications strategy and serves as a primary administrator of the global intranet and digital workplace platform. This role helps engage teammates across the global organization and continuously improves how employees communicate, collaborate and access information.

Partnering with Communications and business-unit stakeholders, this role manages platform health, governance, user experience, content support and performance reporting. The administrator serves as a key resource for content owners and end users, helping drive adoption and enthusiasm for the digital workplace.

JOB DUTIES

• Serves as a primary administrator for the intranet platform, managing site structure, navigation, metadata, search optimization, settings and overall platform health.
• Manages user access, permissions, profile synchronization, audience segments and dynamic user groups to support appropriate security and relevant content targeting.
• Provides troubleshooting and day-to-day platform support for users and content owners.
• Serves as the point of contact for the platform, welcoming new users and supporting a positive end-user experience.
• Monitors platform activity, community content and user-generated posts to uphold governance standards and communication best practices.
• Serves as the governance monitor for platform users, maintaining data integrity, content quality and consistent platform standards.
• Helps grow and refine the digital workplace/intranet to improve employee communication, collaboration and access to information.
• Develops digital workplace strategy recommendations for stakeholder review, approval and execution through cross-functional working groups.
• Partners with various business teams to develop and enhance department pages, resource centers and employee self-service content
• Provides content strategy guidance to content owners, including recommendations for content organization, accessibility, usability and audience targeting.
• Designs, builds and maintains intranet pages using approved templates, widgets and content components.
• Identifies and shares digital workplace trends, best practices and new ideas with the internal team.
• Builds excitement and encourages adoption of the platform among employees, leaders and stakeholders.
• Builds, monitors and analyzes global intranet metrics using both qualitative and quantitative measures.
• Develops regular dashboards that measure platform adoption, engagement, content performance, business outcomes and communications return on investment.
• Provides insights, trends and action plans to editorial teams, executive sponsors and other stakeholders.
• Uses performance data to identify opportunities, adjust plans and keep digital workplace programs on track.
• Monitors platform performance and recommends improvements to increase reach, engagement and user experience.
• Publishes and schedules employee-focused content across the intranet and other internal channels.
• Coordinates communications across the intranet platform, email, SharePoint and other internal channels to support consistency and visibility.
• Supports communication campaigns through content formatting, audience targeting and distribution planning.
• Ensures digital content reflects corporate branding standards and delivers a consistent user experience.
• Performs other duties as assigned

EDUCATION & EXPERIENCE

• Typically requires a bachelor’s degree in Communications, Marketing, Business Administration, Information Technology or a related field. Three (3) or more years of experience supporting internal communications, intranet management or digital workplace platforms.

KNOWLEDGE, SKILLS, ABILITIES

• Hands‑on experience administering an enterprise intranet, community or digital workplace platform.
• Understanding and practical application of intranet and digital workplace principles, concepts, practices and standards.
• Experience with content management systems and Microsoft 365 applications, including SharePoint.
• Strong communication and presentation skills, including the ability to explain digital workplace goals and business cases to stakeholders and leaders.
• Experience using analytics to identify trends, measure business outcomes and recommend program improvements.
• Strong organizational skills and ability to manage multiple priorities, stakeholders and deadlines.
• Experience with LumApps or a similar enterprise community or digital workplace platform.
• Experience developing dashboards and reporting on engagement, business outcomes and communications or marketing return on investment.
• Experience leading platform training and providing technical support to content owners and users.
• Experience with audience segmentation, user provisioning and directory synchronization.
• Knowledge of digital workplace governance and content lifecycle management.
• Experience supporting a global, complex or geographically dispersed workforce.

SUPERVISORY RESPONSIBILITY

No Supervisory Responsibility

COMPANY INFORMATION

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.