Digital Content Analytics Lead, Public Information

General Services, Office of; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

The New York State Office of General Services seeks a Public Information Specialist 2 (Digital Content) acting as an Analytics Specialist for the NYS Digital Services team. The role focuses on measuring the effectiveness of digital public information and helping New Yorkers access government services online.

Responsibilities include analyzing website content, collaborating with technologists and designers, managing Google Analytics and Tag Manager, creating data dashboards, and translating

Qualifications

• Seven years of experience in public relations, social media, and digital communications (or substitute education for experience).
• Expert understanding of Google Analytics (GA4) and ability to make informed decisions.
• Proficiency in GA4, Google Tag Manager, and Data Studio to build and maintain dashboards.
• Strong analytical skills with ability to translate metrics into clear, meaningful insights.
• Experience working with multiple internal and external stakeholders and collaborating in fast-paced environments.
• Exceptional communication and problem-solving skills with a strategic mindset.

Responsibilities

• Analyze website content and measure the effectiveness of digital public information.
• Collaborate with technologists and designers to improve user experience and content strategy.
• Manage Google Analytics and Google Tag Manager implementations and governance.
• Create data dashboards to communicate performance to stakeholders.
• Translate technical insights into clear narratives for diverse audiences.

Skills

GA4 expertise

Dashboard analytics

Stakeholder collaboration

Analytical storytelling

Communication skills

Problem-solving

Tools

GA4

Google Tag Manager

Data Studio

Job description

The New York State Office of General Services seeks a Public Information Specialist 2 (Digital Content) acting as an Analytics Specialist for the NYS Digital Services team. The role focuses on measuring the effectiveness of digital public information and helping New Yorkers access government services online.

Responsibilities include analyzing website content, collaborating with technologists and designers, managing Google Analytics and Tag Manager, creating data dashboards, and translating