Digital Communications Strategist

City of SeaTac, WA; SeaTac (WA); On-site; USD 80,000 - 110,000; Full time

Job summary

City of SeaTac is seeking a Digital Communications Strategist to craft and manage content across social media, newsletters, websites, and press materials. You will collaborate with city departments to tell SeaTac’s stories in engaging formats and ensure messaging reaches diverse audiences.

The role requires strong writing, storytelling, and project management skills, with a focus on analytics, rapid response, and public information.

Qualifications

• Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, Public Relations, Visual Communications, or a related field.
• Minimum three (3) years of experience in communications, public/media relations, marketing, or related fields.
• FEMA Basic PIO certification - nice to have, not required; training available post-hire.
• Equivalent combination of education, training, and experience.
• Satisfactory three-year driving abstract
• Ability to support emergency communications during EOC activations

Responsibilities

• Develop, coordinate, and administer City social media accounts.
• Create content calendars, draft posts, respond to comments, and monitor trends.
• Track analytics and engagement to evaluate effectiveness and recommend improvements.
• Maintain awareness of digital usage trends to keep content relevant and engaging.
• Write, edit, proofread, and produce content for newsletters, websites, social media, and printed materials.
• Draft press releases, talking points, and Citywide publications.
• Capture photos and short-form video for events, publications, and digital channels.
• Advise City leadership on creative strategies for social media, video, and printed materials.
• Provide operational support to interdepartmental communication teams.
• Support emergency communications during EOC activations or other urgent situations.
• Oversee social media archiving and retrieval for public disclosure requests.

Skills

Social media management

Content creation

Newsletters content

Media relations

Education

Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, Public Relations, Visual Communications, or a related field

Job description

Tell SeaTac’s Story Across Platforms, Audiences, and Moments

SeaTac is a city in motion: the most diverse community in Washington State, home to a global airport, and a growing network of community partners, programs, and projects. Every day, the City launches new initiatives, supports local businesses, and creates opportunities for people who call SeaTac home. Telling that story well means showing up in the right ways, on the right channels, for a community that communicates in many languages and many styles.

The Digital Communications Strategist is a hands-on storyteller who thrives on range. One day you might be planning and launching a social media campaign; another day you’re drafting a press release, editing a short video, or capturing photos at a community event. You help connect residents and businesses to City services, programs, and decisions by choosing the right tools for the moment whether that’s a post, an email, a blog, a flyer, or a short‑form video.

This role directly reflects the City of SeaTac’s values:

• Accountability — You ensure information is accurate, timely, and accessible.
• Collaboration — You work across departments to source stories and shape messaging.
• Trustworthiness — You communicate with clarity, consistency, and transparency.
• Social Responsibility — You create content that reaches and respects diverse audiences.
• Emotional Intelligence — You adapt tone, format, and approach to meet people where they are.

If you are a self-starter who can see what a situation needs and deliver it creatively, quickly, and with care for SeaTac’s diverse audiences this role is ideal for you.

Social Media Strategy & Engagement

• Develop, coordinate, and administer City social media accounts.
• Create content calendars, draft posts, respond to comments, and monitor trends.
• Track analytics and engagement to evaluate effectiveness and recommend improvements.
• Maintain awareness of digital usage trends to keep content relevant and engaging.

Digital Content Creation & Storytelling

• Work across departments to gather program and project information.
• Write, edit, proofread, and produce content for newsletters, websites, social media, and printed materials.
• Draft press releases, talking points, and Citywide publications.
• Capture photos and short‑form video for events, publications, and digital channels.

Web & Multimedia Strategy

• Support ongoing improvements to the City’s online platforms.
• Evaluate web content using strategic frameworks and usability principles.
• Monitor user feedback and track analytics for web and social media.
• Manage digital advertising campaigns across departments.

Communications Leadership & Support

• Advise City leadership on creative strategies for social media, video, and printed materials.
• Provide operational support to interdepartmental communication teams.
• Support emergency communications during EOC activations or other urgent situations.
• Oversee social media archiving and retrieval for public disclosure requests.

Professionalism & Values Alignment

• Exercise discretion and judgment when handling sensitive information.
• Communicate effectively with diverse audiences.
• Demonstrate initiative, creativity, and adaptability in a fast‑moving environment.
• Uphold the City’s mission, vision, and values in all communications.

• Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, Public Relations, Visual Communications, or a related field.
• Minimum three (3) years of experience in communications, public/media relations, marketing, or related fields.

OR

• An equivalent combination of education, training, and experience.

• Satisfactory three‑year driving abstract
• Ability to support emergency communications during EOC activations
• FEMA Basic PIO certification - nice to have, not required; training available post‑hire