Marketing and Communications Specialist

The Coalition for the Homeless of Central Florida; Orlando (FL); On-site; USD 52,000 - 72,000; Full time

Job summary

The Coalition for the Homeless of Central Florida is seeking a Marketing and Communications Specialist to lead creative initiatives across print, digital, and web content, supporting fundraising and brand consistency.

Responsibilities include developing annual marketing plans, managing e-communications, website updates, social media, and collaboration with the Development team to drive donor engagement and events.

Qualifications

• Bachelor’s degree in graphic design, marketing/communications, advertising/PR or equivalent preferred.
• Design portfolio strongly preferred for consideration.
• Experience in both print and web design is required.
• Minimum of 2 years of professional nonprofit experience is a plus.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, ClipChamp (or video editor).
• Proficiency with Word, Excel, and PowerPoint.

Responsibilities

• Create and implement an annual written marketing plan with timelines, strategies, and goals.
• Develop, design, and write print collateral in collaboration with Development leadership.
• Develop, design, and write e-communications, monitor success, and adjust strategies.
• Create and maintain website content.
• Manage online fundraising initiatives and cross-platform campaigns.
• Oversee agency social media with content calendars and engagement.
• Monitor analytics and adjust strategies accordingly.
• Support events with marketing leadership and branding.
• Uphold the Coalition brand across all channels.

Skills

Verbal communication

Written communication

Organization

Project management

Team collaboration

Education

Bachelor’s degree in Graphic Design, Marketing/Communications, Advertising/PR or equivalent

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Canva

ClipChamp

Microsoft Word

Excel

PowerPoint

Duda

Job description

POSITION: Marketing and Communications Specialist
REPORTS TO: Assistant Director of Development
STATUS: Full Time – Salary – Exempt

POSITION SUMMARY

The Marketing and Communications Manager is responsible for driving the creative initiatives behind organizational communications while also helping to enhance all fundraising efforts. This role is responsible for upholding the entire agency’s brand. Through the creation of print collateral, online communications, and cross-channel strategies, the Marketing and Communications Manager will support Development initiatives including special events, major gifts, digital fundraising, and overall agency marketing.

This is a full-time, exempt position that may require occasional evening or weekend hours to support donor events and development initiatives.

DEVELOPMENT DEPARTMENT KEY PERFORMANCE INDICATORS

• Meeting or exceeding the fiscal year private sector revenue budget
• Increase in donor retention and reactivation of lapsed donors
• Increase in social media audience
• Meeting or exceeding campaign ROI

KEY RESPONSIBILITIES

• Create and implement an annual written marketing plan complete with timelines, strategies, and goals
• Develop, design, and write print collateral material (including brochures, flyers, advertisements) in collaboration with the Assistant Director of Development.
• Develop, design, and write e-communications (including e-appeals), monitoring success, and executing effective strategies aligned with current best practices
• Create, maintain, and update website content
• Implement and monitor online fundraising initiatives, including online donation forms, cross-platform campaigns, mobile giving, e-appeals, and implementation with development strategies
• Manage agency social media platforms by creating a content calendar, collecting and writing content, engaging social media followers, and integrating with other strategies and initiatives
• Monitor engagement analytics for social media, web presence, and e-communications and adjust strategies as needed
• Support special events through event brand development, as well as leading marketing efforts
• Uphold and integrate the Coalition brand across all platforms, including social media, print collateral, web design, and other internal and external communications
• Lead creative development of digital media such as video, photos, and presentations
• Build relationships with print vendors to solicit job estimates, negotiate prices, and oversee project completion
• Maintain organizational press/media archives, ensuring records are maintained of all print, digital, and featured media

QUALIFICATIONS

• Bachelor’s Degree in Graphic Design, Marketing/Communications, Advertising/PR or equivalent preferred, but not necessary if experience and portfolio warrant
• Design portfolio strongly preferred for consideration
• Experience in both print and web design
• Minimum of 2 years of professional experience – nonprofit experience is a plus
• Proficiency in Adobe Creative Suite applications, including InDesign, Illustrator, Photoshop, Canva, ClipChimp (or suitable video editing software)
• Proficiency in Microsoft programs such as Word, Excel, and PowerPoint
• Experience with digital media technologies such as film and photography (DSLR cameras), mobile web, and e-marketing
• Experience with Duda and/or other website builders is a plus
• Experience with managing social media platforms

REQUIRED SKILLS

• Excellent verbal and written communication skills
• Detail-oriented with strong organizational and time-management abilities.
• Passion for the organization’s mission and the ability to inspire others to support it.
• Ability to take a project from concept to completion
• Ability to build positive working relationships with a variety of internal and external constituents
• Exceptional personal and professional integrity
• Ability to work quickly and effectively while maintaining high work quality
• Highly organized and able to multi-task and prioritize projects to ensure timely delivery on outstanding tasks
• Ability to work with the Development Team to accomplish overall department goals, shifting responsibilities at times, to meet immediate needs.
• Ability to occasionally lift up to 20lbs

Disclaimer

This job description does not imply that these are the only duties to be performed by the employee in this position. The employee will be required to follow any other job‑related instructions and perform other job‑related duties requested by any person authorized to give instructions or assignments. This description excludes the marginal functions of the position that are incidental to essential job duties. All duties, responsibilities, and requirements are vital to the job. This document does not create an employment contract, implied or otherwise, other than an "at‑will" employment relationship.

The Coalition for the Homeless of Central Florida