Strategic Digital Communications Lead

Central Florida Expressway Authority; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Central Florida Expressway Authority is seeking a Digital Communications Strategist to manage social media, website content, and Visibility Plan analytics. You will coordinate with contractors and internal teams to execute digital campaigns aligned with External Affairs goals.

The role requires strong writing, familiarity with WordPress, Google Analytics, Sprout Social, and CMS processes. Flexible hours including some nights/weekends, and a collaborative, fast-paced environment.

Qualifications

• Campaign performance management experience, including reporting and analyzing
• Excellent communication and writing skills required
• High level of proficiency with social media programs, including Facebook, Instagram, Twitter, and LinkedIn, as well as third-party scheduling tools such as Sprout Social
• Must be proficient in Microsoft Office Suite, Adobe Creative Suite, Constant Contact or similar platforms, and WordPress. Google Analytics, Cision (or similar), Smartsheet experience preferred but not required
• Demonstrated success in creating and executing digital and visual communications
• Must be willing to work flexible hours including occasional nights and weekends
• Ability to work effectively as a member of a fast-paced communications team
• Ability to prioritize projects, work within short time frames and meet deadlines
• Excellent organization skills with the ability to multi-task and think outside of the box
• Bachelor’s degree in communications or related field
• Minimum of 5 years of experience with digital media and communications

Responsibilities

• Social Media: Oversee content creation with contractors, draft and report on social content for CFX channels
• Social Media: Schedule and post content for paid and organic channels
• Social Media: Ensure processes are followed by contractors for public/project information
• Social Media: Develop digital strategies to support agency communications and marketing plans
• Website: Administer website content and pages (CFXway.com)
• Website: Conduct quarterly audits with departments and contractors
• Website: Update pages and write/edit website content
• Website: Coordinate document lifecycle retention with Public Records
• Monitoring & Reporting: Track Visibility Plan activities and analyze data
• Monitoring & Reporting: Report progress with Sr. Manager of Communications
• Monitoring & Reporting: Coordinate workflow between contractors and internal team
• Monitoring & Reporting: Manage department tracking tools to measure campaign effectiveness
• Monitoring & Reporting: Ensure quality control of public information and collateral

Skills

Campaign performance management

Communication & writing

Social media proficiency

Project coordination

Team collaboration

Education

Bachelor’s degree in communications or related field

Tools

WordPress

Google Analytics

Adobe Creative Suite

Constant Contact

Sprout Social

Cision

Smartsheet

Job description

Central Florida Expressway Authority is seeking a Digital Communications Strategist to manage social media, website content, and Visibility Plan analytics. You will coordinate with contractors and internal teams to execute digital campaigns aligned with External Affairs goals.

The role requires strong writing, familiarity with WordPress, Google Analytics, Sprout Social, and CMS processes. Flexible hours including some nights/weekends, and a collaborative, fast-paced environment.