Digital Communications Leader

ABB Schweiz AG; Cary (NC); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Digital Communications Leader, where you will spearhead digital initiatives and storytelling efforts to elevate brand recognition across the United States. This role offers the chance to collaborate with diverse teams, manage comprehensive content strategies, and foster strong relationships with stakeholders. You will play a critical role in shaping the narrative of how innovative solutions by ABB are impacting customers and partners. Embrace the opportunity to make a significant impact in a dynamic environment that values diversity and creativity. If you're passionate about digital communication and ready to lead, this position is your next career step.

Qualifications

• 10+ years experience in social media and content development.
• Strong project management and analytical skills required.

Responsibilities

• Execute digital and storytelling initiatives to enhance ABB's brand.
• Curate stories to showcase ABB's solutions for customers.

Skills

Social Media Management

Content Development

Project Management

Problem Solving

Analytical Skills

SEO Best Practices

Web Traffic Analysis

Multi-tasking

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Journalism

Tools

Google Analytics

Microsoft Office Suite

Job description

Digital Communications Leader

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Business Communications Manager

Your role and responsibilities

The Digital Communications Leader is responsible for executing ABB's digital and storytelling initiatives to support local divisions, business areas, country and group communications in the United States and is critical to elevating the brand and reputation of ABB across customers and key external stakeholders in the market. The work model for the role is remote or hybrid depending on location (#LI-Remote). You will be mainly accountable for:

1. Executing ABB’s digital and storytelling initiatives to support local divisions, business areas, country and group communications, including the external website and social channels in the United States.
2. Curating stories across local divisions and business areas to showcase how ABB is solving problems that help customers and partners outrun and advance the company’s brand positioning.
3. Fostering collaboration and alignment across local business areas and divisions to manage a comprehensive content calendar and tell a cohesive ABB story to customers and partners.
4. Ensuring a balanced profile of ABB locally in the United States market across local divisions and business areas.
5. Sharing digital and storytelling best practices to promote professional development with local divisions, business areas, country and group communications.

Qualifications for the role

• Bachelor’s Degree in Marketing, Advertising, PR, Communications, Journalism, Digital Design or a related field
• Minimum of 10+ years’ experience in social media and content development
• Exceptional multi-tasking skills
• Able to explain complex web traffic data in an understandable way
• Strong problem-solving skills
• Knowledge of online advertising platforms and Google Analytics
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Knowledge of Search Engine Optimization (SEO) best practices
• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
• Excellent analytical and time-management skills
• Strong project management skills with an ability to work on multiple projects concurrently
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory We look forward to receiving your application.

If you want to discover more about ABB, take another look at our website www.abb.com.

Equal Employment Opportunity and Affirmative Action at ABB: ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

• EEOC Know Your Rights
• DOL Pay Transparency

As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner.