Digital Communications Leader

ABB Inc.; Cary (NC); Remote; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Digital Communications Leader, where you will spearhead digital storytelling initiatives to elevate brand reputation and engage customers. This role offers the opportunity to work remotely or in a hybrid model, fostering collaboration across divisions to create impactful content. With a focus on sustainability and innovation, your contributions will play a vital role in shaping the narrative of a company dedicated to addressing global challenges. If you have a passion for digital communications and a track record of success, this is the perfect opportunity to make a meaningful impact.

Qualifications

• 10+ years of experience in social media and content development.
• Exceptional multi-tasking and analytical skills required.

Responsibilities

• Execute digital and storytelling initiatives across divisions.
• Curate stories to enhance ABB's brand positioning.

Skills

Social Media Management

Content Development

Problem-Solving Skills

Web Traffic Analysis

SEO Knowledge

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google Analytics

Microsoft Office Suite

Job description

Digital Communications Leader

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

Write the next chapter of your ABB story.

Reporting Line

This position reports to Business Communications Manager.

Role and Responsibilities

The Digital Communications Leader is responsible for executing ABB's digital and storytelling initiatives to support local divisions, business areas, country, and group communications in the United States. This role is crucial in elevating ABB's brand and reputation among customers and key external stakeholders. The work model is remote or hybrid depending on location (#LI-Remote).

Main responsibilities include:

1. Executing ABB's digital and storytelling initiatives across local divisions, business areas, and the external website and social channels in the U.S.
2. Curating stories to showcase how ABB solves problems for customers and partners, enhancing brand positioning.
3. Fostering collaboration across divisions to manage a content calendar and tell a cohesive ABB story.
4. Maintaining a balanced local profile in the U.S. market.
5. Sharing best practices in digital storytelling to promote professional development.

Qualifications

• Bachelor's Degree in Marketing, Advertising, PR, Communications, Journalism, Digital Design, or related field.
• 10+ years' experience in social media and content development.
• Exceptional multi-tasking and problem-solving skills.
• Ability to interpret web traffic data clearly.
• Knowledge of online advertising platforms, Google Analytics, SEO, web design, and web production.
• Proficient in Microsoft Office Suite.
• Strong project management and analytical skills.
• Work authorization for employment in the U.S. is required.

About Us

Electrification provides electrical distribution and management solutions to promote a safe, smart, and sustainable energy future. Our products and services aim to improve power delivery, security, and energy efficiency, contributing to a low-carbon society. We celebrate diversity and invite you to join us. Learn more at www.abb.com. #MyABBStory

We are committed to equal employment opportunity and affirmative action, welcoming applicants regardless of gender, race, age, disability, or protected veteran status. For more rights information, visit EEOC Rights. For accommodations, contact ABB HR at 1-888-694-7762 or [e-mail].