Digital Communications Associate

City of New York; New York (NY); On-site; USD 63,000 - 80,000; Full time

Job summary

The City of New York’s Office of Labor Relations seeks a Digital Communications Associate to join the newly formed Communications Division. You will craft content, manage social channels, analyze performance, and support health benefits communications for NYC public servants and retirees.

You will work with the Director of Communications to connect workforce engagement with public education, shaping how labor policy and municipal life are communicated. Residency in NYC is expected.

Qualifications

• Bachelor's degree in related field or equivalent experience.
• Experience in content creation for blogs, newsletters, and social platforms.
• Proficiency with social platforms, email marketing, and analytics.
• Graphic design or marketing tools proficiency preferred.

Responsibilities

• Draft, edit, and format materials for blogs, newsletters, and social platforms.
• Manage social media scheduling, engagement, and brand voice.
• Track campaign metrics using analytics tools and dashboards.
• Design and send health and employee benefits newsletters externally and internally.
• Refresh website and intranet content for digital engagement and user experience.
• Oversee creation of infographics and short-form videos for audience clarity.
• Assist with internal events planning and coordination.

Skills

Content creation

Copywriting

Social media management

Digital analytics

Email marketing

Website updates

Graphic design

Internal communications

Education

Bachelor's degree

High school diploma or equivalent

Job description

The Office of Labor Relations (OLR) represents the Mayor in the conduct of all labor relations between the City of New York and labor unions representing employees of the City. The Commissioner serves on behalf of the Mayor as the City’s liaison with both labor and management in the private sector. The office is authorized by Executive Order 38 (February 7, 1967), amended by Executive Order 13 (July 24, 1990).

Additionally, OLR administers the Health Benefits Program, Management Benefits Fund, Employee Assistance Program, Work Well NYC, Medicare Part B Reimbursement and Pre-Tax Benefits & Citywide Programs including the Deferred Compensation Plan and NYCE IRA. In addition to negotiating collective bargaining agreements, OLR serves as a resource to agencies with regard to workforce labor issues and works with the Municipal Labor Committee (MLC) to pursue innovations in a variety of areas, particularly regarding City health insurance programs. The staff at OLR assist their fellow agencies in handling personnel and payroll issues, conducting labor-management meetings, representing the City at representation hearings, and handling all employee grievances and arbitration matters while also negotiating collective bargaining agreements with the City's 149 bargaining units.

Within OLR, the newly established Communications Division operates as the strategic engine for building a dedicated public-facing communications apparatus from the ground up. This position will directly impact the lives of over a million New York City public servants and retirees, helping shape how essential health benefits, wellness initiatives, and labor policies are communicated across the entire municipal workforce. The Digital Communications Associate will work with the Director of Communications to connect workforce engagement with broader public education, helping New York City constituents understand the vital intersection of labor, public service, and city life making this an ideal placement for anyone passionate about the modern labor movement and municipal policy.

Job Summary

• Content Creation & Copywriting: Drafting, editing, and formatting materials for blogs, newsletters, and social platforms.
• Social Media Management: Scheduling posts across platforms, monitoring audience comments, and ensuring consistent brand voice.
• Digital Analytics: Tracking metrics using tools like Google Analytics or platform dashboards to evaluate campaign performance.
• Email Marketing: Designing and sending newsletters for health and employee benefits externally, as well as internal OLR communication newsletters.
• Website/Intranet Updates: Refreshing site visuals and content, uploading publications, and optimizing pages for digital engagement and user experience.
• Graphic/Multimedia Design: Oversee the creation of infographics and short-form video content to help simplify complex health plan details and agency updates for a general audience.
• Internal Communications: Assist with the planning of internal events (staff meetings, State of the Agency, etc.) as necessary.

COMMUNITY COORDINATOR - 56058

Minimum Qualifications

• A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
• High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
• Education and/or experience which is equivalent to “1” or “2” above. However, all candidates must have at least one year of experience as described in “1” above.

Preferred Skills

Candidates need to have at least one additional year of full‑time experience in public relations, journalism, or advertising. Candidates should be proficient in graphic design and marketing tools.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

, $62,868.00 – $80,000.00