Communications Associate

City of New York; New York (NY); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

55a Program

Public Service Loan Forgiveness

Job summary

City of New York seeks a Digital Communications Associate within the Office of Labor Relations to help shape how health benefits, wellness initiatives, and labor policies are communicated to over a million NYC public servants and retirees.

You will collaborate with the Director of Communications to connect workforce engagement with broader public education and ensure clear messaging for internal and external audiences across city programs.

Qualifications

• A master's degree in journalism or public relations from an accredited college.
• Bachelor's degree with one year of full-time experience in public relations, journalism or advertising.
• Associate degree or 60 credits with two years of full-time experience in public relations, journalism or advertising.
• Education and/or experience equivalent to the above with at least 60 credits.

Responsibilities

• Content Creation & Copywriting for blogs, newsletters, and social platforms.
• Social Media Management including scheduling posts and monitoring comments.
• Digital Analytics using Google Analytics and dashboards to evaluate campaigns.
• Email Marketing designing and sending external and internal newsletters.
• Website/Intranet Updates refreshing site visuals and content for engagement.
• Graphic/Multimedia Design overseeing infographics and short-form video content.
• Internal Communications planning for staff meetings and agency events.

Skills

Public relations

Journalism

Graphic design

Marketing tools

Education

Master's degree in journalism or public relations

Bachelor's degree + 1 year experience

Associate degree or 60 credits + 2 years experience

Job description

The Office of Labor Relations (OLR) represents the Mayor in the conduct of all labor relations between the City of New York and labor unions representing employees of the City. The Commissioner serves on behalf of the Mayor as the City’s liaison with both labor and management in the private sector. The office is authorized by Executive Order 38 (February 7, 1967), amended by Executive Order 13 (July 24, 1990).

Additionally, OLR administers the Health Benefits Program, Management Benefits Fund, Employee Assistance Program, Work Well NYC, Medicare Part B Reimbursement and Pre-Tax Benefits & Citywide Programs including the Deferred Compensation Plan and NYCE IRA. In addition to negotiating collective bargaining agreements, OLR serves as a resource to agencies with regard to workforce labor issues and works with the Municipal Labor Committee (MLC) to pursue innovations in a variety of areas, particularly regarding City health insurance programs. The staff at OLR assist their fellow agencies in handling personnel and payroll issues, conducting labor-management meetings, representing the City at representation hearings, and handling all employee grievances and arbitration matters while also negotiating collective bargaining agreements with the City's 149 bargaining units.

Within OLR, the newly established Communications Division operates as the strategic engine for building a dedicated public-facing communications apparatus from the ground up. This position will directly impact the lives of over a million New York City public servants and retirees, helping shape how essential health benefits, wellness initiatives, and labor policies are communicated across the entire municipal workforce. The Digital Communications Associate will work with the Director of Communications to connect workforce engagement with broader public education, helping New York City constituents understand the vital intersection of labor, public service, and city life making this an ideal placement for anyone passionate about the modern labor movement and municipal policy.

Job Summary

• Content Creation & Copywriting: Drafting, editing, and formatting materials for blogs, newsletters, and social platforms.
• Social Media Management: Scheduling posts across platforms, monitoring audience comments, and ensuring consistent brand voice.
• Digital Analytics: Tracking metrics using tools like Google Analytics or platform dashboards to evaluate campaign performance.
• Email Marketing: Designing and sending newsletters for health and employee benefits externally, as well as internal OLR communication newsletters.
• Website/Intranet Updates: Refreshing site visuals and content, uploading publications, and optimizing pages for digital engagement and user experience.
• Graphic/Multimedia Design: Oversee the creation of infographics and short-form video content to help simplify complex health plan details and agency updates for a general audience.
• Internal Communications.: Assist with the planning of internal events (staff meetings, State of the Agency, etc.) as necessary.

ASSOCIATE PUBLIC INFORMATION - 60816

Minimum Qualifications

Qualification Requirements

• A master's degree in journalism or public relations from an accredited college; or
• A baccalaureate degree from an accredited college and one year of full-time satisfactory experience in public relations, journalism or advertising; or
• An associate degree or completion of 60 credits from an accredited college and two years of full-time satisfactory experience in public relations, journalism or advertising; or
• Education and/or experience equivalent to "1", "2" or "3" above. However, all candidates must have at least 60 credits from an accredited college.

For Assignment Level II

To be eligible for placement in Assignment Level II, individuals must have, after meeting the minimum requirements described above for Assignment Level I, at least one additional year of the full-time experience in public relations, journalism, or advertising.

Preferred Skills

Candidates need to have at least one additional year of full‑time experience in public relations, journalism, or advertising. Candidates should be proficient in graphic design and marketing tools.

55a Program

This position is also open to qualified persons with a disability who are eligible for the 55‑a Program. Please indicate at the top of your resume and cover letter that you would like to be considered for the position through the 55‑a Program.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

, $65,249.00 – $80,000.00