Digital Commerce & Specification Manager

Haworth Lifestyle; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Haworth Lifestyle Americas seeks a Digital Commerce & Specification Manager to own the U.S. digital experience for our luxury Italian brands such as Cassina and Poltrona Frau. This hybrid role spans ecommerce, digital marketing, product data, CET specification technology and emerging AI capabilities.

You will manage the U.S. Shopify environment, translate U.S. requirements for the Italian team, and lead merchandising, content, pricing and CET data.

Qualifications

• 5+ years in e-commerce, digital marketing or related field.
• Strong Shopify experience; Shopify Plus preferred.
• Experience managing digital catalogs and product information.
• Solid understanding of analytics, SEO, CRM and paid media.
• Experience with CET Designer or contract furniture platforms is a plus.

Responsibilities

• Own the U.S. Shopify e-commerce environment and commercial performance.
• Lead merchandising, content, pricing and digital presentation.
• Oversee CET Designer environment and product-data workflows.
• Develop and execute digital marketing calendars across brands.
• Partner with Italian teams to translate requirements and ensure ROI.
• Leverage AI tools to improve content, SEO and marketing efficiency.
• Drive cross-functional initiatives with marketing, IT, sales and dealers.

Skills

E-commerce

Shopify

Digital marketing

Product data

CRM & email

AI tools

Cross-functional leadership

Luxury design

International collaboration

Communication

Tools

Shopify Plus

CET Designer

Configura

Google Analytics GA4

Klaviyo

CAD

Job description

Haworth Lifestyle Americas is seeking a highly capable Digital Commerce & Specification Manager to lead the U.S. digital experience across our portfolio of premium Italian design brands, including Cassina, Poltrona Frau, Zanotta, Cappellini and Ceccotti Collezioni.

This is a hybrid role spanning e-commerce, digital marketing, product data, CET specification technology and emerging AI capabilities. The position will be the U.S. business owner for our Shopify e-commerce environment and our CET contract-furniture platform. The Shopify technology platform will be developed and maintained in Italy; this role will translate U.S. commercial requirements into actionable priorities for the Italian digital team while owning the day-to-day U.S. digital business, merchandising, content and marketing performance.

The ideal candidate combines strong e-commerce and digital marketing expertise with an understanding of luxury products, architecture & design, contract furniture and digital specification workflows.

About the Role

The Digital Commerce & Specification Manager will oversee the U.S. digital experience, managing e-commerce, digital marketing, product data, and specification technology.

Responsibilities

• E-Commerce & Shopify
• Own the U.S. commercial performance and day-to-day management of the Shopify e-commerce environment.
• Manage product merchandising, collections, navigation, search, product content and digital presentation.
• Ensure new products, collections, pricing, imagery and product information are launched accurately and on time.
• Partner closely with the Italian digital/technology team on Shopify development, functionality, integrations and enhancements.
• Translate U.S. business needs into clear technical and functional requirements.
• Test new functionality and proactively identify and resolve issues affecting the customer experience.
• Monitor e-commerce KPIs including traffic, conversion, revenue, average order value, customer acquisition and product performance.
• Continuously improve the digital customer journey and conversion experience.
• Digital Marketing
• Develop and execute the U.S. digital marketing calendar across all brands.
• Manage email/CRM, paid search, paid social, retargeting, SEO and other digital marketing initiatives.
• Develop campaigns supporting product launches, designers, collections, retail stores, events and brand initiatives.
• Work closely with U.S. marketing, PR, retail and sales teams to create integrated campaigns.
• Coordinate with Italian brand and marketing teams to adapt global content and campaigns for the North American market.
• Use analytics and testing to optimize campaigns and improve ROI.
• Manage and develop the digital customer database and CRM strategy.
• Own the U.S. CET Designer environment for the Haworth Lifestyle brands.
• Manage product data, configurations, SKUs, finishes, dimensions, pricing and BOM information within CET.
• Coordinate the development and maintenance of CET product libraries with Italy and Configura.
• Ensure products are accurately represented and easy for dealers and A&D professionals to specify.
• Provide technical support to dealers, A&D representatives and internal sales teams.
• Develop training materials and conduct CET training for internal teams and key dealer partners.
• Monitor CET adoption and identify opportunities to increase specification of our brands.
• Establish quality-control procedures to ensure CET information is accurate and current.
• Digital Product Data & Content
• Establish and maintain a consistent source of truth for U.S. digital product information.
• Manage product specifications, imagery, videos, CAD files, 3D assets, finishes, pricing and other digital product content.
• Coordinate with Italy to ensure product information is consistent across Shopify, CET and other digital platforms.
• Establish processes for new-product launches, price changes, discontinued products and product updates.
• Maintain a high standard of accuracy appropriate to luxury furniture and architectural specification.
• Identify and implement AI tools that improve e-commerce, digital marketing, product content and sales productivity.
• Use generative AI to accelerate content creation, product information, SEO and digital marketing.
• Identify opportunities to build AI-powered workflows and agents that automate repetitive digital commerce and marketing activities.
• Stay current with emerging AI, e-commerce and digital technologies relevant to luxury brands and the A&D community.
• Help establish Haworth Lifestyle as a leader in the use of technology to support designers, dealers and consumers.
• Cross-Functional Leadership
• The role will work closely with U.S. Brand & Marketing teams; U.S. Retail and E-commerce teams; A&D and contract sales teams; Regional sales managers; Product management; Haworth IT and digital teams; Italian brand and digital teams; Configura/CET; and external digital marketing and technology partners.
• The position requires someone who can translate between business, creative and technology teams and drive projects from concept through execution.

Qualifications

Required

• 5+ years of experience in e-commerce, digital marketing, digital product management or a related field.
• Strong hands-on Shopify experience; Shopify Plus experience preferred.
• Experience managing digital product catalogs and product information.
• Strong understanding of digital marketing, analytics, SEO, CRM and paid media.
• Experience with Google Analytics/GA4 and digital performance reporting.
• Experience working with CAD, product specification or contract furniture platforms; CET experience strongly preferred.
• Strong project-management and cross-functional communication skills.
• Excellent organizational skills and exceptional attention to detail.
• Strong visual and aesthetic sensibility appropriate to luxury brands.
• Ability to work effectively with international teams and across time zones.
• Strong written and verbal

Preferred

• Experience in luxury, furniture, architecture, interior design, fashion or premium consumer goods.
• Experience working with A&D firms, contract furniture dealers or hospitality/multifamily markets.
• Experience with CET Designer.
• Experience with Klaviyo or comparable CRM/email platforms.
• Experience with PIM, DAM or product-information systems.
• Experience with AI tools, automation and AI-agent development.
• Familiarity with CAD, Revit, 3D models and digital specification workflows.

What Success Looks Like

• Increase U.S. e-commerce revenue and conversion.
• Significantly improve the quality and consistency of digital product information.
• Establish a reliable process between the U.S. and Italy for Shopify development and content.
• Ensure CET is accurate, current and actively used by dealers and A&D professionals.
• Increase digital engagement with designers and end users.
• Build a measurable U.S. digital marketing engine.
• Reduce manual digital processes through automation and AI.
• Create a seamless digital ecosystem in which a customer can discover a product, understand it, specify it and ultimately purchase it.

The Candidate

• We are looking for a commercially minded digital leader, not simply a Shopify administrator or CET technician. The successful candidate will combine technology fluency with an appreciation for design, luxury, storytelling and customer experience.
• They should be equally comfortable discussing conversion rates with the e-commerce team, product configurations with a dealer, product storytelling with a brand director and AI automation with an IT team.

The ultimate objective is simple: make our brands easier to discover, easier to specify and easier to purchase—while creating a digital experience worthy of the world's leading Italian