Digital Commerce Ops Lead (Web & App)

SNIPES; Bensalem Township (Bucks County); On-site; USD 95,000 - 150,000; Full time

Benefits offered by this job

Generous Employee Discount

Paid Holidays

Summer Hours

PTO

Bonus Plan

Affordable Health Insurance

Retirement Contributions

Job summary

SNIPES USA is seeking a Digital Operations Manager to own the day-to-day operation and continuous improvement of SNIPESUSA.com and the SNIPES app. This role sets operational direction for the digital storefront and leads execution across content, features, site functionality, search, and performance - turning merchandising and marketing priorities into a clear, executable plan.

The Digital Operations Manager provides strategic oversight of the full digital experience, including the app, while

Qualifications

• 3–5 years of experience in ecommerce operations, digital merchandising, or site/app management.
• Experience with SFCC, Algolia, GA4, and ContentSquare or similar platforms.
• Strong understanding of web and app platforms, CMS tools, and HTML/CSS.
• Demonstrated end-to-end ownership and ability to drive issues to resolution.
• Ability to set direction for a digital storefront and shape the roadmap.
• Analytical skills to turn GA4/ContentSquare data into actionable insights.
• Experience mentoring or developing other team members.
• Product-minded with roadmap prioritization and accountability.

Responsibilities

• Own the day-to-day operation, quality, and performance of SNIPESUSA.com and SNIPES app.
• Set operational direction and priorities for the digital storefront across web and app.
• Lead build and optimization of homepage features, landing pages, and core site functionality.
• Own site search and product discovery strategy in Algolia with AI-powered features.
• Partner with merchandising and development to shape and prioritize the digital roadmap.
• Oversee major app initiatives and releases, ensuring brand standards.
• Configure and troubleshoot within SFCC or similar platforms and drive backend fixes.
• Analyze performance with GA4 and ContentSquare; translate data into improvements.
• Lead A/B testing, QA, and launch coordination for significant features.
• Evaluate emerging tools to improve speed, quality, and customer experience.
• Guide, mentor, and develop team members; hold partners accountable.
• Identify and implement process improvements for efficiency.
• Stay ahead of ecommerce, app, and AI trends for SNIPES digital experience.

Skills

ecommerce operations

digital merchandising

site/app management

analytics

team leadership

roadmap prioritization

communication

Tools

SFCC

Algolia

GA4

ContentSquare

Job description

SNIPES USA is seeking a Digital Operations Manager to own the day-to-day operation and continuous improvement of SNIPESUSA.com and the SNIPES app. This role sets operational direction for the digital storefront and leads execution across content, features, site functionality, search, and performance - turning merchandising and marketing priorities into a clear, executable plan.

The Digital Operations Manager provides strategic oversight of the full digital experience, including the app, while