Digital Client Specialist

Maryland D.C. Delaware Broadcasters Association; Baltimore (MD); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Paid time off

Paid parental leave

Emotional wellness support

Additional benefits

Job summary

Hearst Television is seeking a Digital Client Specialist in Baltimore to coordinate digital advertising campaigns with Account Executives and clients. You will ensure campaign success, provide exceptional service, and manage timelines across sales, production, and finance teams.

Ideal candidates have strong written and verbal communication, organizational skills, and the ability to thrive in a fast-paced environment.

Qualifications

• Experience with online advertising trafficking or sales support.
• Proficiency with Google AdManager, Google Analytics, and comScore.
• Strong skills in PowerPoint, Word, and Excel; capable of creating proposals.

Responsibilities

• Campaign management and performance analysis.
• Traffic, schedule, and launch digital ad campaigns.
• Monitor and optimize campaigns from insertion orders to post-launch.
• Communicate with sales, production, and finance teams and clients.
• Troubleshoot creative and operations issues for campaigns.
• Prepare client-ready PowerPoint proposals.
• Collaborate with creative team on campaign concepts.

Skills

Online advertising trafficking

Account coordination

Client service

Campaign optimization

Tools

Google AdManager (DFP)

Google Analytics

comScore

PowerPoint

Excel

Job description

Position/Title

Digital Client Specialist

Details

WBAL-TV, WBAL-AM and 98 Rock is searching for a Digital Client Specialist. As a Digital Client Specialist, you will be responsible for working with Account Executives and their clients to ensure successful digital advertising campaigns. We are looking for candidates who can provide superior customer service to our clients and sales representatives. Specifically, you will work with the sales force on processing digital advertising contracts, obtaining creative materials and overseeing successful digital campaign execution. We are looking for a highly organized, detail-oriented team player with exceptional written and verbal skills. The ideal candidate has the ability to prioritize efficiently and manage time effectively. A positive attitude and professional demeanor are essential along with the ability to work in a fast-paced environment. This is a fantastic opportunity in a growing segment of our organization.

Responsibilities Include

• Campaign management and sales revenue analysis
• Build, traffic, and schedule digital advertising campaigns
• Proactively monitor, analyze, and optimize all digital advertising performance from creating insertion order to post completion
• Effectively communicate with internal teams (sales, production, finance) and external clients on performance and delivery of commitments
• Provide troubleshooting assistance for creative and operations-related issues for all campaigns
• Work directly with clients and sales team to provide detailed client service and execute integrated marketing plans
• Prepare strategic PowerPoint proposals based on customer needs
• Develop creative concepts for digital campaigns and communicate effectively to creative team

Key Requirements

• Online advertising trafficking, sales coordinator/planner, or related experience
• Working knowledge of Google AdManager (DFP), Google Analytics and comScore
• Advanced Microsoft PowerPoint, Word, and Excel
• Experience with programmatic and/or social media advertising a plus
• Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines
• Strong focus on teamwork and self-starter
• Extreme attention to detail and time management skills
• Desire to provide exceptional customer service and exceed client expectations
• Military training and experience in related field will be considered

Work Location

• In Office (This role is not eligible for Hybrid or Remote work)

Values in Action

At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional wellness support
• Paid time off
• Paid parental leave
• LGBTQ+ health services
• Additional benefits to meet your and your family's needs