Digital Campaign Strategist/Product Manager (Political)

MedStar Health; Washington (District of Columbia); Remote; USD 90,000 - 110,000; Full time

Job summary

A leading company in the programmatic advertising sector is seeking a Product Manager to shape digital tools for political campaigns. The role focuses on enhancing user experience through data-driven product features, requiring a combination of technical skills and ad-tech knowledge. Ideal candidates should possess a background in product management and a passion for customer engagement.

Qualifications

• 1-3 years of product management experience required.
• Experience in ad-tech and managing digital campaigns.
• Familiarity with AI/ML technologies and UX principles.

Responsibilities

• Lead customer-facing product features from concept to launch.
• Translate business requirements into technical specifications.
• Collect and analyze user feedback to inform product enhancements.

Skills

Product Management

Ad-Tech

User Experience (UX)

Stakeholder Management

Data Analysis

Education

Bachelor's degree in Computer Science or related field

Tools

AI Tools

Job description

Client: Media/Advertising Analytics Organization
Role: Programmatic Digital Campaign Strategist/Product Manager
(Political Vertical)
Salary: $90,000-$110,000
Perm

Location: Fully Remote (prefer a candidate who is local to the D.C Area but would still work remotely) Must work on EST timezone

***Must have experience within the programmatic Ad space
**Must have previous experience working with political clientele
**It is preferred if a candidate came from an ad agency that services political clients and the potential candidate has experience managing these campaigns and clients.

We're seeking a Product Manager to join our dynamic team within the programmatic advertising space, focused specifically on the political and advocacy sector. In this role, you'll work at the intersection of technology, user experience, and campaign strategy-helping deliver smart, data-driven ad products that serve political campaigns, consultants, and advocacy groups. You'll collaborate closely with stakeholders to identify end-user pain points, support existing product offerings, and drive continuous enhancements that improve the overall customer experience. This role is ideal for someone who thrives in a fast-paced environment and wants to help shape digital tools used by some of the most influential political organizations in the country.

Responsibilities:

• Lead the full lifecycle of customer-facing product features-from concept to launch-by crafting clear user stories, use-case scenarios, and detailed user flows.

• Translate complex business requirements into actionable technical specifications in collaboration with UX, engineering, sales, and other product managers.

• Develop precise Product Requirement Documents (PRDs) and design specs, using AI tools to streamline communication and increase clarity.

• Rapidly prototype MVPs using low-code and AI-driven platforms to validate ideas and accelerate time-to-feedback.

• Continuously evaluate and test emerging AI technologies (e.g., ChatGPT, Claude, Vercel, Lovable) to improve workflows, automate tasks, and inspire creative product solutions.

• Collect, analyze, and prioritize user feedback-particularly from political clientele-to inform feature development and refine the product roadmap.

• Support users through onboarding, training sessions, and ongoing product inquiries, serving as a bridge between technical teams and political users.

• Collaborate across cross-functional teams to assess product impacts, manage dependencies, and make strategic trade-offs.

Requirements:

• Bachelor's degree in Computer Science, Product Management, or a related field.

• 1-3 years of product management experience, including leading the launch of complete product features.

• 1-3 years of experience in ad-tech (either product, digital campaign management)
  
  Ability to translate product ideas into clear, actionable requirements for engineering teams.

• Understanding of UX principles, including wireframing, designing user flows, and conducting A/B testing.

• Proven experience building intuitive, data-centric products with clean user interfaces.

• Familiarity with AI/ML technologies and hands-on experience using AI tools for documentation, customer support, or product experimentation.

• Strong communication and stakeholder management skills, especially around prioritization and feature planning.

• Passion for customer engagement and a track record of incorporating user feedback into product improvements.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail] .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

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Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.