Digital Campaign Strategist/Product Manager (Political)

Vaco by Highspring; Washington (District of Columbia); Remote; USD 90,000 - 110,000; Full time

Job summary

A leading company in the advertising analytics sector seeks a Programmatic Digital Campaign Strategist/Product Manager focused on the political vertical. This fully remote role involves collaborating with stakeholders to enhance data-driven ad products while managing client relationships within political campaigns. Ideal candidates will have a strong background in product management, particularly in the ad-tech space, and a passion for customer engagement.

Qualifications

• 1-3 years of product management experience, leading launches.
• Experience in ad-tech or managing campaigns for political clients.
• Understanding of UX principles and data-centric product development.

Responsibilities

• Lead full lifecycle of product features, from concept to launch.
• Develop Product Requirement Documents and design specs.
• Collect and analyze user feedback to inform product roadmap.

Skills

Communication

Stakeholder management

User feedback incorporation

Education

Bachelor's degree in Computer Science, Product Management, or a related field

Tools

AI tools for documentation

Low-code platforms

Job description

This range is provided by Vaco by Highspring. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Direct message the job poster from Vaco by Highspring

Client: Media/Advertising Analytics Organization
Role: Programmatic Digital Campaign Strategist/Product Manager
(Political Vertical)
Salary: $90,000-$110,000
Perm

Location: Fully Remote (prefer a candidate who is local to the D.C Area but would still work remotely) Must work on EST timezone

***Must have experience within the programmatic Ad space
**Must have previous experience working with political clientele
**It is preferred if a candidate came from an ad agency that services political clients and the potential candidate has experience managing these campaigns and clients.

We're seeking a Product Manager to join our dynamic team within the programmatic advertising space, focused specifically on the political and advocacy sector. In this role, you'll work at the intersection of technology, user experience, and campaign strategy-helping deliver smart, data-driven ad products that serve political campaigns, consultants, and advocacy groups. You'll collaborate closely with stakeholders to identify end-user pain points, support existing product offerings, and drive continuous enhancements that improve the overall customer experience. This role is ideal for someone who thrives in a fast-paced environment and wants to help shape digital tools used by some of the most influential political organizations in the country.

Responsibilities:

• 
  Lead the full lifecycle of customer-facing product features-from concept to launch-by crafting clear user stories, use-case scenarios, and detailed user flows.
• 
  Translate complex business requirements into actionable technical specifications in collaboration with UX, engineering, sales, and other product managers.
• 
  Develop precise Product Requirement Documents (PRDs) and design specs, using AI tools to streamline communication and increase clarity.
• 
  Rapidly prototype MVPs using low-code and AI-driven platforms to validate ideas and accelerate time-to-feedback.
• 
  Continuously evaluate and test emerging AI technologies (e.g., ChatGPT, Claude, Vercel, Lovable) to improve workflows, automate tasks, and inspire creative product solutions.
• 
  Collect, analyze, and prioritize user feedback-particularly from political clientele-to inform feature development and refine the product roadmap.
• 
  Support users through onboarding, training sessions, and ongoing product inquiries, serving as a bridge between technical teams and political users.
• 
  Collaborate across cross-functional teams to assess product impacts, manage dependencies, and make strategic trade-offs.
  
  

Requirements:

• 
  Bachelor's degree in Computer Science, Product Management, or a related field.
• 
  1-3 years of product management experience, including leading the launch of complete product features.
• 
  1-3 years of experience in ad-tech (either product, digital campaign management)
  
  Ability to translate product ideas into clear, actionable requirements for engineering teams.
• 
  Understanding of UX principles, including wireframing, designing user flows, and conducting A/B testing.
• 
  Proven experience building intuitive, data-centric products with clean user interfaces.
• 
  Familiarity with AI/ML technologies and hands-on experience using AI tools for documentation, customer support, or product experimentation.
• 
  Strong communication and stakeholder management skills, especially around prioritization and feature planning.
• 
  Passion for customer engagement and a track record of incorporating user feedback into product improvements.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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