Digital Campaign Strategist - Demand & Growth

BioSpace; Indiana; On-site; USD 65,000 - 85,000; Full time

Job summary

The U.S. Pharmacopeial Convention (USP) is seeking a Digital Marketing Specialist to deploy omni-channel campaigns, optimize performance in real time, and drive demand through SEO/SEM strategies.

You will work within the Digital Marketing team to support USP's mission of increasing equitable access to quality medicines. Ideal candidates have 5+ years in digital marketing with hands-on experience in Marketo, LinkedIn and Meta ads, and strong analytics, plus collaboration with cross-functional

Qualifications

• Bachelor’s degree in marketing, information systems, business, or a related field.
• 5+ years in digital marketing with focus on campaign execution and management.
• Experience in Marketo, LinkedIn/Meta ads, SEO and SEM with leads generation.
• Understanding of website structure, URL optimization and site speed.
• Strong analytical, communication and cross-team collaboration skills.

Responsibilities

• Develop and deploy omni-channel digital marketing campaigns aligned with objectives.
• Make real-time adjustments to optimize campaign performance.
• Drive demand through digital campaigns andSEO/SEM strategies.
• Collaborate with Biologics marketing and marketing tech for automation.
• Prepare detailed reports on performance metrics and insights.

Skills

Campaign execution

Campaign management

Marketo

LinkedIn ads

Meta ads

SEO/SEM

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor’s degree in marketing, information systems, business, or related field

Master’s degree in marketing, information systems, business, or related field

Tools

Salesforce CRM

Job description

The U.S. Pharmacopeial Convention (USP) is seeking a Digital Marketing Specialist to deploy omni-channel campaigns, optimize performance in real time, and drive demand through SEO/SEM strategies.

You will work within the Digital Marketing team to support USP's mission of increasing equitable access to quality medicines. Ideal candidates have 5+ years in digital marketing with hands-on experience in Marketo, LinkedIn and Meta ads, and strong analytics, plus collaboration with cross-functional