Digital Campaign Services Team Lead

Campus Crusade for Christ; Orlando (FL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package for 1

403B retirement plan matching

Paid time off & holidays

Paid parental leave

Health and dental insurance

Life insurance

Spiritual growth and development

Meaningful work

Job summary

Campus Crusade for Christ (Cru) in Orlando seeks a Digital Campaign Services Team Lead to guide a team of analysts crafting email, SMS, and web campaigns for US and global ministries. You’ll design automated workflows, optimize landing pages, and collaborate with stakeholders to align on audience, frequency, and personalization.

Bring at least 5 years of digital marketing experience (Salesforce Marketing Cloud preferred).

Qualifications

• Minimum of a 4-year bachelor’s degree in Marketing (Operations), Information Systems, Data Analytics, or related field.
• A minimum of 5 years of experience in building, deploying, and supporting digital marketing campaigns (preferably in Salesforce Marketing Cloud) and campaign landing web pages.
• Equivalent combination of education and experience may be considered.

Responsibilities

• Lead a team of digital campaign analysts to support email, SMS, and web communication strategies for both US and global ministries; create and deploy automated or triggered email/SMS workflows and campaigns.
• Assist in formulating ministry strategies to onboard new subscribers through lead magnets, website traffic, and paid advertisements; re-engage dormant subscribers and maintain list hygiene.
• Lead and manage the production of email, SMS, and web marketing campaign deliverables for complex programs with personalization and dynamic content for partner acquisition, cultivation, and reactivation.
• Lead consultations with internal and external stakeholders to define campaign parameters, audience, frequency, personalization, and creative approach.
• Provide data-backed recommendations on email, SMS, and web marketing strategies, best practices, and regulatory compliance.
• Use advanced analytics to implement optimization strategies, including A/B testing.
• Build email templates and optimize HTML/CSS for compatibility across clients and devices.
• Report on campaign metrics and donation responses; distribute reports to stakeholders.
• Collaborate with technical teams to develop and test enhancements to digital marketing system capabilities.
• Champion adoption of enterprise digital marketing platforms and train teams in offerings.

Skills

Team leadership

Digital marketing

Email marketing

SMS marketing

Campaign analytics

A/B testing

HTML/CSS for emails

Reporting & dashboards

Education

Bachelors degree in Marketing/Operations / Information Systems / Data Analytics or related field

Tools

Salesforce Marketing Cloud

Job description

Cru offers a variety of ways of working with us, all focused on sharing the good news of Jesus and helping build spiritual movements of evangelism and Christ-centered discipleship on campuses and among groups of people all over the globe. We are excited that God may be calling you to work with us!

Cru has a long-standing history of being a pioneer in world Christian Missions. We are looking for the most talented individuals with a passion to see the Gospel of Jesus Christ proclaimed to the nations. Come use your God-given talents to help do this!

Our teams at Cru Headquarters are committed to praying for and with each other. Your faith isn’t just something apart from who you are it’s an integral part of you. Here at Cru we want you to use your gifts to further the Kingdom each day.

The Kind of Work You’ll be Doing:

• Lead a team of digital campaign analysts to support email, SMS, and web communication strategies for both US and global ministries. This includes creating and deploying automated or triggered email and SMS workflows as well as creating ad hoc email marketing campaigns and campaign landing web pages.
• Assist in formulating ministry strategies to onboard new subscribers through lead magnets, website traffic, and paid advertisements, while also working to re-engage dormant subscribers to maintain email list hygiene.
• Lead and manage the production of email, SMS, and web marketing campaign deliverables for complex marketing programs, incorporating personalization and dynamic content aimed at ministry partner acquisition, cultivation, and reactivation.
• Lead consultations with stakeholders, both internal teams and external partnering agencies, to understand key campaign parameters and inputs, such as the target subscriber audience, program frequency, degree of personalization, and overall creative approach.
• Provide expertise and informed, data-backed recommendations to stakeholders regarding email, SMS, and web marketing strategies, best practices, and regulatory compliance.
• Utilize advanced analytics to implement campaign optimization strategies, including configuring and executing A/B tests.
• Build email templates and optimize the HTML/CSS to ensure compatibility across various email clients and device sizes.
• Report on email, SMS, and web campaign metrics and performance, including engagement and donation responses, and distribute these reports to stakeholders.
• Manage large projects by collaborating with technical experts to develop and test enhancements to digital marketing system capabilities.
• Champion the adoption of enterprise digital marketing platforms and train teams in campaign marketing offerings and capabilities.

Why Join Us?

• Find your purpose: Join a Global Movement Impacting the World for Jesus.
• Comprehensive Compensation & Benefits Package for full-time employees.
• Retirement Savings: 403B plan with matching contributions for qualifying salaried roles and lump sum contributions for hourly roles, helping you plan for your future.
• Paid Time Off & Holiday Pay to support your work-life balance.
• Paid parental leave: 2 months for mothers and fathers
• Health Coverage: 98% paid Medical and Dental Insurance for employees, 50% paid for dependents.
• Life Insurance: Basic life insurance provided, plus the option to purchase Voluntary Term Life Insurance (VTL) for self and dependents.
• Spiritual Growth and Development Opportunities: Quarterly paid half-day with the Lord, team spiritual development.
• Meaningful Work: Make a lasting impact on the lives of those you serve, while working with a supportive and collaborative team.

And additional perks!

Experience and Skills

• Minimum of a 4-year bachelor’s degree in Marketing (Operations), Information Systems, Data Analytics, or related field.
• A minimum of 5 years of experience in building, deploying, and supporting digital marketing campaigns (preferably in Salesforce Marketing Cloud) and campaign landing web pages.
• An equivalent combination of education and experience may be considered.

As a full-time employee, you’ll receive comprehensive medical and dental plans, prescription coverage, disability insurance, basic life insurance, optional Voluntary Term Life Insurance (VTL), and a 403(b) retirement savings plan. Secure your health, well-being, and future with us.

Statement of Faith

The sole basis of our beliefs is the Bible, God’s infallible written Word, the 66 books of the Old and New Testaments. We believe that it was uniquely, verbally and fully inspired by the Holy Spirit and that it was written without error (inerrant) in the original manuscripts. It is the supreme and final authority in all matters on which it speaks.

We accept those areas of doctrinal teaching on which, historically, there has been general agreement among all true Christians. Because of the specialized calling of our movement, we desire to allow for freedom of conviction on other doctrinal matters, provided that any interpretation is based upon the Bible alone, and that no such interpretation shall become an issue which hinders the ministry to which God has called us.

• There is one true God, eternally existing in three persons – Father, Son, and Holy Spirit – each of whom possesses equally all the attributes of Deity and the characteristics of personality.
• Jesus Christ is God, the living Word, who became flesh through His miraculous conception by the Holy Spirit and His virgin birth. Hence, He is perfect Deity and true humanity united in one person forever.
• He lived a sinless life and voluntarily atoned for human sins by dying on the cross as a substitute, thus satisfying divine justice and accomplishing salvation for all who trust in Him alone.
• He rose from the dead in the same body, though glorified, in which He lived and died.
• He ascended bodily into heaven and sat down at the right hand of God the Father, where He, the only mediator between God and humanity, continually makes intercession for His own.
• Adam and Eve were originally created in the image of God. They sinned by disobeying God; thus, they were alienated from their Creator. That historic fall brought all people under divine condemnation.
• Human nature is corrupted. As a result, all people are totally unable to please God. Everyone is in need of regeneration and renewal by the Holy Spirit.
• Salvation is wholly a work of God’s free grace and is not the work, in whole or in part, of human works or goodness or religious ceremony. God imputes His righteousness to those who put their faith in Christ alone for their salvation, and thereby justified them in His sight.
• It is the privilege of all who are born again of the Spirit to be assured of their salvation from the very moment in which they trust Christ as their Savior. This assurance is not based upon any kind of human merit, but is produced by the witness of the Holy Spirit, who confirms in the believer the testimony of God in His written word.
• The Holy Spirit has come into the world to reveal and glorify Christ and to apply the saving work of Christ to individuals. He convicts and draws sinners to Christ, impart new life to them, continually indwells them from the moment of spiritual birth and seals them until the day of redemption. His fullness, power and control are appropriated in the believer’s life by faith.
• Believers are called to live so in the power of the indwelling Spirit that they will not fulfill the lust of the flesh but will bear fruit to the glory of God.
• Jesus Christ is the Head of the Church, His Body, which is composed of all people, living and dead, who have been joined to Him through saving faith.
• God admonishes His people to assemble together regularly for worship, for participation in ordinances, for edification through the Scriptures and for mutual encouragement.
• At physical death the believer enters immediately into eternal, conscious fellowship with the Lord and awaits the resurrection of the body to everlasting glory and blessing.
• At physical death the unbeliever enters immediately into eternal, conscious separation from the Lord and awaits the resurrection of the body to everlasting judgment and condemnation.
• Jesus Christ will come again to the earth – personally, visibly and bodily – to consummate history and the eternal plan of God.
• The Lord Jesus Christ commanded all believers to proclaim the Gospel throughout the world and to disciple people from every nation. The fulfillment of that Great Commission requires that all worldly and personal ambitions be subordinated to a total commitment to "Him who loved us and gave Himself for us".

Important Policies

It is important for us to create and maintain a positive witness for our Lord. Therefore, we have the following standards and expectations of our employees.

APPEARANCE

Appearance is a major element of our image. People who visit our facilities are from a variety of backgrounds, and it is important that our staff present a pleasing, Christ-honoring appearance. A neat and modest appearance is a requirement, and it is expected that all our staff will exercise good judgment and dress appropriately for their jobs.

ATTENDANCE

Dependability on the job is essential. You are expected to report to work on time, observe time limits for breaks and lunch periods and obtain approval to leave work early. Repeated incidents of absenteeism, punctuality, tardiness and/or early departure may result in disciplinary action, including termination.

ATTITUDE

All employees are expected to maintain consistent attitudes and behaviors of friendliness, teachability, and love and concern for others. Critical or negative attitudes, gossip and conduct inconsistent with Christian standards will not be tolerated and may lead to termination. You are also expected to maintain these high standards of conduct within the local community to reflect the power of Jesus Christ in your life.

ALCOHOL AND DRUGS

The possession, use, or sale of alcohol or illegal drugs on our premises, or an employee found on the premises to be under the influence of alcohol or drugs, will constitute cause for immediate termination of employment.

CONDUCT AND CHARACTER

Cru believes that it is important that it be clear with its staff and employees about its expectation that you uphold the highest standards of biblical purity in your interpersonal relationships. Your failure to do so will adversely affect Cru’s ability to achieve its missionary purposes. We believe that God’s design for the gift of sexual relations is that it be exercised and enjoyed exclusively within the covenant relationship of marriage between one man and one woman. We believe it is God’s plan that unmarried individuals maintain sexual celibacy and that married individuals refrain from any kind of sexual contact with anyone other than their spouse. A breach of these standards may result in disciplinary action, up to and including termination.

SMOKING

For the comfort and health of our employees, smoking is not permitted in Cru buildings or on the grounds except in personal vehicles.

SPEAKING IN TONGUES

There are many differences of opinion within the Body of Christ over the matter of speaking in tongues, and those differences are sometimes divisive in nature. As with our policy on any doctrinal issue not in accordance with the major thrust to which God has called this ministry, the leadership of Cru has adopted the following policy regarding the practice of this gift. Any Cru hourly/salaried employee who feels that he/she has the gift of tongues must refrain from promoting the public or private use of that gift as a representative of the ministry. In practical terms this means refraining from using the gift during work hours, on ministry property, or in any activity where they represent Cru. This allows for use of the gift in public worship or privately apart from work hours.

Did you read the above Important Policies and agree to uphold these standards and expectations?

• Yes
• No

• Male
• Female
• Decline To Answer

(Persons of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish culture or origin, regardless of race)

• White/Caucasian (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa.
• Black/African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa.
• Not Hispanic or Latino - Persons having origins in any of the original people of North and South America and maintain cultural identification through tribal affiliation or community recognition.
• Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam.
• Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands.
• Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races.
• I Decline

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