Digital Campaign Manager — Hybrid, Data-Driven Growth

PATHOS; West Palm Beach (FL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401k retirement plan

Hybrid work options

Downtown West Palm Beach office

Job summary

PATHOS in downtown West Palm Beach is seeking a Digital Campaign Manager to oversee end-to-end digital campaigns across paid search, paid social, programmatic, and OTA/travel channels. You will translate media strategies into measurable campaigns, collaborate with cross-functional teams, and own optimization to meet KPIs.

The ideal candidate brings broad digital advertising experience, strong paid search skills, hands-on platform work, and a self-directed, detail-oriented approach.

Qualifications

• Strong analytical skills with the ability to translate campaign data into actionable insights and optimizations.
• Detail-oriented and organized with the ability to manage multiple clients, campaigns, platforms, and deadlines simultaneously.
• Curious, self-motivated problem solver who asks thoughtful questions, digs into challenges, and takes initiative to find solutions independently.
• Confident exploring evolving platforms and technologies, with an interest in understanding how they work within the MarTech ecosystem.
• Strong communicator and collaborator across media, account, creative, technology, client, and partner teams.

Responsibilities

• Manage digital campaigns from setup and launch through optimization and reporting.
• Build, manage, and optimize Google Ads campaigns, including structure, targeting, bidding, budgets, and conversion goals.
• Execute and manage paid social campaigns across Meta, LinkedIn, TikTok, and other relevant platforms.
• Execute and manage programmatic display, native, digital audio, video, and OTA/travel campaigns.
• Monitor pacing, budgets, delivery, KPIs, and performance, with ongoing optimizations to support client objectives.
• Lead digital onboarding for new clients, including platform access, setup, tracking, audiences, and reporting integrations.
• Audit existing accounts and measurement setups to identify gaps and opportunities.
• Collaborate with Media Strategists, Technology + Innovation, Account teams, Creative teams, and external partners to support campaign execution and troubleshoot issues.
• Stay current on emerging digital platforms, technologies, measurement practices, and industry trends.

Skills

Analytical skills

Detail-oriented

Curious problem solver

Self-motivated

Strong communicator

Education

Bachelor’s degree preferred

Tools

GA4

Google Ads

Meta Ads Manager

UTM governance

Looker Studio

GA4 (Google Analytics 4)

Job description

PATHOS in downtown West Palm Beach is seeking a Digital Campaign Manager to oversee end-to-end digital campaigns across paid search, paid social, programmatic, and OTA/travel channels. You will translate media strategies into measurable campaigns, collaborate with cross-functional teams, and own optimization to meet KPIs.

The ideal candidate brings broad digital advertising experience, strong paid search skills, hands-on platform work, and a self-directed, detail-oriented approach.