Digital Campaign Lead: Strategy & Analytics

univision; New York (NY); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

PTO

Tuition reimbursement

Wellness program

401K

Life insurance

Health benefits

Job summary

TelevisaUnivision is seeking a Digital Account Manager in New York to partner with Sales AEs from inception to execution of digital and cross-platform campaigns. You will manage sponsorship programs, collaborate with planning, operations, marketing, and research teams, and work directly with clients to ensure success.

Responsibilities include post-sale campaign ownership, attending sales calls, coordinating executions, and providing performance analyses.

Qualifications

• Bachelor's degree or equivalent experience.
• Knowledge of advertising solutions across social, audio, display, streaming video, experiential and sports sponsorship platforms.
• Must have knowledge and understanding of digital video and advanced audience targeting.
• Media math experience is preferred.

Responsibilities

• Be the main point of contact for key accounts for digital campaigns post sale.
• Attend sales calls and internal brainstorming sessions.
• Coordinate all sponsorship executions across internal and external stakeholders.
• Develop strategic analysis and reporting during Upfront seasons and scatter markets.
• Monitor campaigns performance and suggest improvements throughout the process.

Skills

Advertising platforms

Digital video targeting

Media math

Presentation skills

Media landscape

Education

Bachelor's degree

Tools

Excel

Job description

TelevisaUnivision is seeking a Digital Account Manager in New York to partner with Sales AEs from inception to execution of digital and cross-platform campaigns. You will manage sponsorship programs, collaborate with planning, operations, marketing, and research teams, and work directly with clients to ensure success.

Responsibilities include post-sale campaign ownership, attending sales calls, coordinating executions, and providing performance analyses.