Measurement Analytics Manager - Ad Performance Insights

Socket.dev; New York (NY); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Variable pay (bonus)

Stock options or RSUs

Medical, dental, vision

401(k)

Paid vacation

Paid sick days

Parental leave

Tuition reimbursement

Professional development

Job summary

The New York Times advertising department is seeking a Manager of Measurement Analytics in New York. You will transform vast data resources into compelling narratives, supporting Sales, Strategy, and Product teams with analytics on campaign performance.

You will collaborate with Product, Engineering, Data Science, and Marketing to validate measurement solutions and enable new lower-funnel advertising capabilities. This is a hybrid role at the New York headquarters.

Qualifications

• 5+ years of experience in data analytics, media insights, ad tech, or a related quantitative field.
• Experience with measurement analysis and reporting on performance from Awareness to Conversions; familiarity with vendors such as Kantar, Brand Metrics, ABCS Insights, Lucid, Nielsen.
• Experience with data clean room solutions (e.g., LiveRamp, Snowflake) for measurement and audience activation.
• Experience translating complex data into actionable insights for non-technical audiences.
• Experience with SQL.
• Experience working with sales or client-facing teams.

Responsibilities

• Develop expertise in NYT research capabilities and measurement products delivering performance metrics across the marketing funnel.
• Lead meta-analyses merging first-party and third-party data to narrate audience insights.
• Monitor datasets, identify trends, and communicate findings for GTM strategies and client conversations.
• Translate analyses into clear insights for technical and non-technical partners, including senior leadership.
• Perform ad hoc analysis using data tools and third-party datasets for Sales, Strategy, and Measurement teams.
• Provide expert feedback to guide design of first-party data dashboards and tools.
• Contribute to new measurement capabilities, metrics, and frameworks for ad products.
• Support journalistic independence and the NYT mission.

Skills

SQL

Data analytics

Measurement analysis

Client-facing

Tools

LiveRamp

Snowflake

Kantar

Brand Metrics

ABCS Insights

Nielsen

Job description

The New York Times advertising department is seeking a Manager of Measurement Analytics in New York. You will transform vast data resources into compelling narratives, supporting Sales, Strategy, and Product teams with analytics on campaign performance.

You will collaborate with Product, Engineering, Data Science, and Marketing to validate measurement solutions and enable new lower-funnel advertising capabilities. This is a hybrid role at the New York headquarters.