Digital Brand Marketing Strategist, Paid Media Leader

University of North Texas System; Denton (TX); Vor Ort; USD 70.000 - 110.000; Vollzeit

Zusammenfassung

The University of North Texas System’s UNT Brand Strategy & Communications division seeks a Brand Marketing Strategist to lead paid digital marketing strategy, optimization, and reporting across search, social, and digital media. You will craft audience targeting, write compelling copy, and collaborate with internal and external partners to advance enrollment goals and brand awareness.

Responsibilities include developing and analyzing campaigns, creating content for multiple formats, and

Qualifikationen

• Bachelor's degree in related field with five years of writing/editing publications.
• Experience with planning and executing paid digital marketing campaigns.
• Ability to translate analytics into actionable insights with clear visualizations.

Aufgaben

• Develop and manage paid digital marketing campaigns across search, social, and digital media.
• Write and edit content for online, print, and broadcast media.
• Analyze campaign performance and report to leadership with visualizations.
• Coordinate with internal stakeholders and external partners.

Kenntnisse

Google Ads

Google Analytics

Microsoft Advertising

Meta Business Manager

LinkedIn

Data Studio

Power BI

Ausbildung

Bachelor's degree in related field

Jobbeschreibung

The University of North Texas System’s UNT Brand Strategy & Communications division seeks a Brand Marketing Strategist to lead paid digital marketing strategy, optimization, and reporting across search, social, and digital media. You will craft audience targeting, write compelling copy, and collaborate with internal and external partners to advance enrollment goals and brand awareness.

Responsibilities include developing and analyzing campaigns, creating content for multiple formats, and