Digital Banking Specialist

Northwest-Community-Bank; Winsted (CT); On-site; USD 60,000 - 80,000; Full time

Job summary

Northwest-Community-Bank, located in Winsted, CT, seeks a Digital Banking Specialist to support and enhance digital banking platforms and services. In this in-office role, you will drive customer adoption through coordinated campaigns and analytics across consumer and business segments.

Responsibilities include developing campaigns, monitoring usage and performance, and collaborating with IT and other departments to roll out new features.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Finance, or related field.
• 2-5 years in digital banking, financial services, digital marketing, or related field.
• Familiarity with website CMS, email marketing platforms, digital analytics tools, and customer engagement platforms is a plus.
• Knowledge of consumer, business, and commercial banking products and services preferred.
• Understanding online/mobile banking, payments, card products, and digital channels.
• Strong analytical skills to interpret customer behavior and digital performance metrics.
• Excellent written and verbal communication with attention to detail.
• Ability to manage multiple projects in a collaborative environment.
• Proficiency with Microsoft Office and Google Analytics.

Responsibilities

• Support the administration and ongoing enhancement of the bank's digital banking platforms and services.
• Develop and execute campaigns that promote digital banking products, services, and customer adoption.
• Monitor digital banking usage, engagement, campaign performance, and customer adoption trends; provide growth recommendations.
• Assist in strategies to increase enrollment, utilization, and awareness of online banking, mobile banking, digital payments, and card services.
• Support growth and promotional initiatives for debit, credit, and digital payment products.
• Coordinate digital banking content for customer communications, website updates, and marketing campaigns.
• Collaborate with Retail Banking, Treasury Management, Deposit Operations, IT, and others to support digital initiatives.
• Assist with implementation, testing, and rollout of new digital banking features and enhancements.
• Identify opportunities to improve customer experience across digital channels and touchpoints.
• Support digital banking reporting, analytics, and performance measurement activities.
• Assist with vendor relationships and coordination related to digital banking platforms and marketing tech solutions.
• Maintain departmental procedures, documentation, controls, and compliance requirements.
• Perform other duties as assigned.

Skills

Digital Banking Services

Digital Marketing

Product Support

Data Analysis & Reporting

Project Coordination

Regulatory Compliance

Website & Digital Content Coordination

Problem Solving

Education

Bachelor's degree in Marketing, Business, Finance, or related field

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Banking Specialist

FULL TIME EXEMPT WINSTED, Winsted, CT, US

10 days ago Requisition ID: 1164

Digital Banking Specialist

Marketing & Communications | Digital Banking
Reports to: VP, Marketing & Communications

This position does not offer remote access. It is an in-office position located in Winsted, CT.

Summary of the Role

The Digital Banking Specialist supports the Bank's digital products, services and engagement initiatives. Working within the Marketing & Communications department, this role helps drive customer adoption, utilization, and awareness of digital banking solutions by coordinating product enhancements, supporting marketing campaigns, analyzing customer engagement, and collaborating with internal departments and technology partners. The position serves as a key resource in improving the digital customer experience and promoting the Bank's digital capabilities across consumer and business segments.

Key Responsibilities

• Support the administration and ongoing enhancement of the bank's digital banking platforms and services.
• Develop and execute campaigns that promote digital banking products, services, and customer adoption.
• Monitor digital banking usage, engagement, campaign performance, and customer adoption trends; provide recommendations for growth opportunities.
• Assist in developing strategies to increase enrollment, utilization, and awareness of online banking, mobile banking, digital payments, and card services.
• Support growth and promotional initiatives for debit card, credit card, and digital payment products.
• Coordinate digital banking content for customer communications, website updates, digital channels, educational materials, and marketing campaigns.
• Collaborate with Retail Banking, Treasury Management, Deposit Operations, Information Technology, and other departments to support digital banking initiatives.
• Assist with implementation, testing, and rollout of new digital banking features and enhancements.
• Identify opportunities to improve customer experience across digital banking channels and customer touchpoints.
• Support digital banking reporting, analytics, and performance measurement activities.
• Assist with vendor relationships and coordination related to digital banking platforms, customer engagement tools, and marketing technology solutions.
• Maintain departmental procedures, documentation, controls, and compliance requirements.
• Perform other duties as assigned.

Skills

Digital Banking Services

Digital Marketing

Product Support

Data Analysis & Reporting

Project Coordination

Regulatory Compliance

Website & Digital Content Coordination

Problem Solving

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or related field preferred.
• 2-5 years of experience in digital banking, financial services, digital marketing, customer experience, product support, or a related field.
• Familiarity with website content management systems, email marketing platforms, digital analytics tools, and customer engagement platforms is a plus.
• Knowledge of consumer, business, and commercial banking products and services preferred.
• Understanding online banking, mobile banking, payment services, card products, and digital customer channels.
• Strong analytical skills with the ability to interpret customer behavior and digital performance metrics.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple projects and priorities in a collaborative environment.
• Proficiency with Microsoft Office applications and Google Analytics
• Regular attendance is an essential function of this position.

Why Join Us

Play an important role in enhancing the bank's digital experience and supporting innovative solutions that help customers manage their finances more conveniently and efficiently. This position offers the opportunity to work across multiple areas of the organization while contributing to the continued growth and success of the bank's digital banking services.

Work Environment & Physical Requirements

Primarily office-based role requiring extended periods of sitting, computer use, and collaboration across departments. Occasional travel and lifting up to 10 pounds may be required.

Equal Opportunity Employer

We are committed to creating an inclusive and diverse workplace. Employment decisions are based on qualifications, merit, and business needs without regard to any protected status.