Digital Asset Manager

The Digital Asset Management Consortium, Inc.; El Segundo (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Liquid I.V. is seeking a meticulous Digital Asset Manager to architect and govern our asset ecosystem across the Marketing department.

You will lead intake, taxonomy, and governance, ensuring consistent asset handling from capture to delivery in Bynder and beyond. You will collaborate with the Director of Marketing Operations and the Marketing Operations Manager to implement scalable asset governance, metadata strategies, and tool integrations while monitoring AI-enabled solutions for marketing

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 5+ years of digital asset management, marketing operations, or creative operations experience.
• Expert-level proficiency in Bynder or comparable enterprise DAM platform and ability to configure taxonomy, metadata, and portal structures.
• Experience building DAM or asset governance processes from scratch including intake, taxonomy design, and rollout.
• Strong knowledge of tools producing assets (Figma, Frame.io, Adobe Creative Cloud) and asset handoff workflows.

Responsibilities

• Serve as the organization’s primary Digital Asset Manager and governing authority for asset standards, taxonomy, access, and lifecycle.
• Conduct structured intake sessions with creative asset leads and refine assets and data.
• Design and implement asset development-to-governance processes and naming conventions.
• Develop and steward taxonomy and metadata frameworks for all asset types.
• Maintain Bynder configurations, metadata schema, portal structure, and user permissions.
• Monitor AI landscape and recommend tools to leadership.
• Document and communicate asset lifecycle workflows to cross-functional teams.
• Train teams and agency partners on DAM tools and standards.

Skills

DAM governance

Taxonomy design

Cross-functional collaboration

Asset lifecycle management

Stakeholder communication

Governance frameworks

Asset handoff workflows

Education

Bachelor’s degree (Marketing / Library Science / Information Management / Communications)

Tools

Bynder

Box

Brandfolder

Widen

Figma

Frame.io

Adobe Creative Cloud

Job description

Liquid I.V . is seeking a meticulous, systems-minded Digital Asset Manager to join our Marketing team. This is a foundational role - one that does not inherit a finished system but rather steps in as the architect, author, and governing authority for how Liquid I.V .’s digital assets are created, organized, accessed, and maintained across the organization.

Reporting directly to the Director of Marketing Operations (DMO), this role works in primary partnership with the DMO and in close collaboration with the Marketing Operations Manager. Together, this trio forms the operational backbone of the Marketing department, with the Digital Asset Manager serving as the definitive authority on all things asset-related.

You will begin by conducting structured intake sessions with creative leads across the organization - acting first as an informed listener, relying on those leads to aggregate their assets and relevant data before handing them off to you for refinement, taxonomy application, and formal governance. From there, you will build a comprehensive asset lifecycle process: from the moment a file is captured on set or produced in a creative tool, through to final delivery into Bynder and long-term accessibility across the org.

This role requires deep DAM fluency, strong instincts for taxonomy and metadata across all asset types - video, motion, imagery, audio, PDFs, Word Docs,Powerpoints and beyond - and a working knowledge of the tools that produce them, including Figma, and Adobe Creative Cloud. You will also be expected to actively monitor the AI landscape, evaluating emerging tools that could better serve the marketing organization and the Liquid I.V . brand, and presenting well-informed recommendations to leadership.

The ideal candidate is a confident self-starter: someone who asks the right questions, documents everything, builds trust with creative teams, and is equally comfortable on a production set discussing digitech optimization as they are presenting a governance framework to a room of senior stakeholders.

Functions and duties of this role include, but not limited to:

• Serve as the organization’s primary Digital Asset Manager and governing authority - the definitive point of contact for all matters related to asset standards, taxonomy, access, and lifecycle.
• Conduct structured intake sessions with creative asset leads across the organization - acting as an informed listener who relies on those leads to aggregate their assets and accompanying data, then takes ownership of refinement, taxonomy application, and formal governance.
• Assess the current state of digital asset governance across the organization: synthesize intake findings, identify gaps and inconsistencies, and produce a clear, actionable state-of-the-DAM report to inform the path forward.
• Design and implement a comprehensive asset development-to-governance process: from asset creation, capture, and naming conventions through review, approval, tagging, filing, and archival.
• Develop and steward a taxonomy and metadata framework that accounts for all asset types produced at Liquid I.V . — including video, motion, imagery, audio, and supporting design files - ensuring assets are consistently discoverable regardless of who created them or which tool was used.
• Maintain deep working knowledge of the tools that produce assets across the org - including Figma, Frame.io, and Adobe Creative Cloud - and ensure governance standards are tool-agnostic and practically applicable at the point of creation.
• Partner with creative and production resources, both internal and external, to understand and guide how a file effectively moves from the point of capture - including digitech optimization on set - through post-production and into DAM delivery.
• Own, configure, and continuously optimize Bynder as the department’s primary DAM platform - including taxonomy, metadata schema, portal structure, user permissions, and integrations with upstream creative and production tools.
• Maintain working governance over all asset-adjacent platforms including SharePoint, Dropbox, and connected storage or delivery systems.
• Actively monitor the AI landscape for tools and integrations that could better serve or optimize the marketing organization and the Liquid I.V . brand - evaluate options rigorously and present well-informed recommendations to marketing leadership.
• Partner primarily with the Director, Marketing Ops, and collaboratively with the Marketing Operations Manager, on systems strategy, tool evaluations, and ways of working that touch the asset ecosystem.
• Map and document ways of working for the full asset lifecycle, ensuring cross-functional teams - Creative, Brand, Media, Digital, Retail, Social, and PR - understand how to request, submit, retrieve, and version assets.
• Build and enforce asset governance standards org-wide: file naming conventions, version control protocols, expiration tagging, usage rights flagging, and archival policies.
• Make confident org-wide recommendations when asset systems, tools, or behaviors need to change - build the case, present to stakeholders, and lead adoption.
• Develop reporting and dashboards that give marketing leadership visibility into asset utilization, library health, and governance compliance.
• Attend all relevant cross-functional meetings to maintain visibility into upcoming asset needs, campaign timelines, and creative production schedules.
• Train and onboard team members, new hires, and agency partners on DAM tools, processes, and standards

Qualifications:

• Bachelor’s degree in Marketing, Library Science, Information Management, Communications, or a related field.
• 5+ years of experience in digital asset management, marketing operations, or creative operations - preferably within a high-growth brand or in-house creative environment.
• Expert-level proficiency in Bynder or a comparable enterprise DAM platform (Box, Brandfolder, Widen, etc.); direct experience configuring taxonomy, metadata, and portal structures strongly preferred.
• Demonstrated experience building DAM or asset governance processes from scratch, including intake, taxonomy design, and org-wide rollout.
• Strong working knowledge of creative production tools and file formats including Figma, Frame.io, and Adobe Creative Cloud; ability to understand and govern asset handoff workflows native to each.
• Familiarity with production workflows from capture to delivery - including on-set digital technician (digitech) processes, file naming at source, and post-production handoff best practices.
• Experience developing and applying taxonomy frameworks across multiple asset types: video, motion graphics, photography, audio, and design files.
• Strong working knowledge of asset-adjacent platforms including SharePoint, Dropbox, and Google Drive.
• Demonstrated curiosity and fluency in the AI tools landscape, with the ability to evaluate emerging technologies and translate findings into clear, actionable recommendations for non-technical stakeholders.
• Proven ability to lead structured intake and audit processes with cross-functional creative teams and synthesize findings into governance recommendations.
• Confidence making org-wide process recommendations and driving adoption across teams with varying levels of technical fluency.
• Familiarity with metadata schemas, controlled vocabularies, version control, and digital rights/usage rights management.
• Strong communication skills - equally comfortable on a production set, in a working session with designers, and presenting governance frameworks to senior leadership.
• High degree of ownership and self-direction: you find what’s broken, document it, and fix it.
• Ability to manage multiple concurrent workstreams in a fast-paced, deadline-driven environment.

Visit Job Website

Employer: Liquid I.V.
Location: El Segundo, CA, USA
Posted Date: 23/07/2026
Expiry Date: 23/11/2026
Type: Full-Time
Categories: DAM Manager / User, Metadata Management / Taxonomy / Ontology, Digital Marketing / Branding Technology, Artificial Intelligence / Machine Learning
Ref: DN-JB-2972
Added by: DAM News Administrator

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