Digital Asset Management (DAM) Librarian

Blue Cross and Blue Shield of North Carolina; Durham (NC); Hybrid; USD 98,000 - 157,000; Full time

Job summary

Blue Cross and Blue Shield of North Carolina is seeking a meticulous Digital Asset Management Librarian to oversee assets across multiple DAM systems in a healthcare setting. You will enforce metadata standards, taxonomy, and governance to ensure HIPAA-compliant handling of PII/PHI and secure asset migrations.

Role emphasizes training users, auditing DAM health, and collaborating with the Digital Strategy team to optimize content workflows and licensing across websites and portals.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum 3+ years in a DAM, library science, or healthcare content role.
• Experience handling PII/PHI and privacy compliance in healthcare.

Responsibilities

• Oversee DAM across multiple systems with secure storage and access.
• Enforce consistent metadata, taxonomy, and governance practices.
• Classify assets containing PII/PHI and ensure HIPAA/GDPR/CCPA compliance.
• Lead taxonomy and metadata management; train users on standards.
• Manage asset migration, rights, access controls, and audit trails.
• Conduct DAM health audits and generate usage & performance reports.

Skills

Compliance focus

HIPAA awareness

Training & guidance

Metadata governance

Education

Bachelor's degree in Library Science

Bachelor's degree in Health Information Management

Bachelor's degree in Digital Media

Tools

Adobe Experience Manager

AEM Cloud Service

Adobe Photoshop

Adobe Target

OpenText

DAM platforms

Job description

Job Description

We are seeking a meticulous and compliance-focused Digital Asset Management (DAM) Librarian to manage and optimize digital assets across multiple DAM platforms within a healthcare environment. As a key member of the Digital Strategy team this role is critical in ensuring the secure, compliant, and efficient use of digital assets across websites, portals, and marketing channels. The ideal candidate will have a strong understanding of healthcare data privacy regulations, including HIPAA, and experience managing assets potentially containing or pertaining to PII and PHI. They will lead taxonomy governance, rights management, asset migration, and user training while maintaining the integrity and security of all digital content.

What You Will Do

• Digital Asset Oversight: Manage digital assets across multiple DAM systems, ensuring secure storage and access.
• Enforce consistent metadata and taxonomy practices across all platforms.
• Ensure assets are appropriately classified, especially those containing or pertaining to PII or PHI.
• Taxonomy & Metadata Management: Develop and maintain a unified taxonomy tailored to healthcare content.
• Train users on metadata standards and taxonomy usage, with emphasis on compliance.
• Continuously refine taxonomy to support evolving healthcare communication needs.
• Compliance & Rights Management: Ensure all digital assets comply with HIPAA, GDPR, CCPA, and any other relevant healthcare or privacy regulations.
• Oversee digital rights management (DRM) and licensing for all assets.
• Implement access controls and audit trails for sensitive content.
• Migration & Consolidation: Lead the planning and execution of asset migration between DAM systems.
• Identify and manage duplicate or outdated assets, ensuring secure disposal of sensitive data.
• Recommend strategies for content consolidation and DAM optimization.
• Training & Support: Provide training and support to internal teams on DAM usage, taxonomy, and compliance.
• Develop user documentation and best practice guides.
• Act as the primary point of contact for DAM-related questions and issues.
• Reporting & Auditing: Conduct regular DAM health audits, including compliance checks for PII/PHI handling.
• Generate reports on asset usage, taxonomy adherence, and system performance.
• Present audit findings and improvement plans to stakeholders.

What You Bring

• Bachelor's degree in Library Science, Health Information Management, Digital Media, or a related field.
• 3+ years of experience in related field.
• In lieu of degree, 5+ years of experience in related fields.

Bonus Points (Preferred Qualifications)

• 3+ years of experience managing digital assets in a DAM system, preferably in a healthcare setting
• Strong understanding of HIPAA, PII, PHI, and healthcare data compliance
• Experience with asset migration and DAM consolidation projects
• Proficiency in DAM platforms (e.g., Adobe Experience Manager, Bynder, OpenText, etc.)
• Excellent organizational, analytical, and communication skills

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs. *Based on annual corporate goal achievement and individual performance.

$98,092.00 - $156,947.00

Skills

• Adobe Experience Manager (AEM)
• Adobe Experience Manager (AEM) as a Cloud Service
• Adobe Photoshop
• Adobe Target
• Business Intelligence (BI)
• Content Creation
• Content Management
• Content Management Systems (CMS)
• Data Analysis
• Data Modeling
• Data Science
• Data Visualization
• Digital Experiences
• Enterprise Content Management System
• Metrics Development
• Online User Experience
• Product Analysis
• Reporting and Analysis
• Search Engine Optimization (SEO)
• Statistical Models

About Us

It is an exciting time to work at Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Health care is changing, and we’re leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care - in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians. Blue Cross NC is a fully taxed, not-for-profit company headquartered in Durham, North Carolina. We serve more than 4.3 million members, and we employ more than 5,000 people across the country who are passionate about making health care better for all. Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives.

Authorization to Work in the United States

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Request Accommodations

Blue Cross NC provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application or hiring process, please notify HR at [e-mail].

Location and Remote Flex

Blue Cross NC is a Hybrid Flex company. Whether the role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any of our approved states: Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming.