Digital and Social Media Manager

Elizabeth Seton Children’s Foundation Ltd; City of Yonkers (NY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

An established industry player is seeking a Digital and Social Media Manager to elevate its mission through innovative digital strategies. This role involves crafting compelling content, managing social media presence, and supporting fundraising initiatives. You will collaborate with creative teams to produce engaging materials and ensure the organization’s brand is consistently represented across platforms. If you have a passion for storytelling and a background in communications, this opportunity offers a chance to make a significant impact on the lives of children with complex medical needs. Join a dedicated team and help drive meaningful change in the community.

Qualifications

• 3-5 years of professional communications experience, ideally in healthcare or non-profit.
• Bachelor’s degree or extensive relevant experience in lieu of degree.

Responsibilities

• Create engaging digital and social media content to promote the organization’s mission.
• Manage social media calendars and track engagement metrics for strategic insights.
• Support fundraising efforts and coordinate logistics for events and campaigns.

Skills

Digital Marketing

Social Media Management

Content Creation

Communications Strategy

Fundraising Support

Education

Bachelor’s Degree

Tools

Constant Contact

WordPress

Canva

Job description

Responsibilities

We change lives, one child at a time!

Elizabeth Seton Children’s Center is a pioneering provider of care, education and hope for children with some of the most challenging medical complexities any person can face. Featuring the largest long term residential medical center of its kind in the United States.

Under the supervision of the Vice President of Communications and Grants, the Digital and Social Media Manager will work to create digital and social media that will advance the missions of Elizabeth Seton Children’s Foundation (ESCF), Elizabeth Seton Children’s Center (ESCC), Elizabeth Seton Children’s School (ESCS) and Elizabeth Seton Children’s Rehabilitation Center (ESCRC). The Digital and Social Media Manager will help to ensure that the Elizabeth Seton Children’s family of organizations is viewed as an excellent and innovative provider of care, education and hope for children and young adults who live with some of the most challenging medical conditions on earth. The Digital and Social Media Manager will also work to propel traditional media and marketing initiatives forward and assist in the grants management process to secure general and programmatic funding for the organization and its Capital Campaign.

Position will be located at ESCC Yonkers with travel to our White Plains campus.

Onsite through 6 month probation period thereafter hybrid will be evaluated based upon projects.

Responsibilities will include:

Communications & Marketing

• Specifically focused on sourcing stories of success and good news throughout Elizabeth Seton Children’s for digital and social media to create an engaging and consistent presence on all relevant platforms/outlets. This includes, but is not limited to: Constant Contact email communications, Facebook, Instagram, Twitter, LinkedIn and YouTube
• Schedules a social media content calendar that details at least three months out
• Tracks and reports on social and digital engagement with high-level notes about data and key performance metrics and makes strategic recommendations to the team based on best practices, user engagement and trends
• Organizes, catalogs and manages digital assets
• Advances digital marketing efforts for fundraising, recruitment, etc.
• Working in WordPress and drafts, revises and posts material for the organization’s website on a consistent basis to ensure that it always remains up-to-date in content, as well as look and feel, and works directly with the organization’s webmaster when required
• Independently coordinates logistics for photo and video shoots, including consents/permissions, with photographers and videographers
• Deftly captures organic photo and video content
• Collaborates directly with graphic designers, printers, photographers and videographers, as well as the organization’s Innovative Media Developer, to advance projects
• Provides support to propel traditional media efforts forward (print, news media, press releases, etc.), as needed, and supports the department’s production of key messaging pieces (print newsletter, Annual Report, Capital Campaign materials and other collateral)
• Provides administrative support to make sure grant submissions are received on time and tracked for the team
• Ensures the Elizabeth Seton Children’s brand is consistently represented accurately by developing PowerPoints, Canva presentations and other branded pieces for various departments for internal and external audiences

Fundraising/Advancement

• Oversees the organization’s Constant Contact database to ensure consistency and accuracy for targeted communications
• Supplies the Advancement team with needed photo, video and digital assets
• Serves an ambassador for Elizabeth Seton Children’s at on and off-site events, including fundraisers, and manages photo/video for these events, such as live social media
• Supports fundraising efforts including the Advisory Committee and Young Professionals, as required

Talent Management

• Supports Talent Management’s staff recruitment efforts and employee engagement by crafting poignant testimonials, content and print/digital materials for internal/external use (ads, flyers, etc.)
• Develops internal communications for the employee portal to engage, inspire and align employees with Elizabeth Seton Children’s mission

Qualifications

Education & Qualifications Requirements:

• Bachelor’s Degree (extensive relevant experience may be considered in lieu of degree)
• Writing samples/portfolio required
• Photo/video samples/portfolio required

Experience

• Minimum of three to five years of professional communications experience, preferably in health care and/or the non-profit sector and a track record of success.

Salary Range:

$75,000.00/Yr. to $85,000.00/Yr.