Digital Analytics Analyst

Swoon; Fort Worth (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

Swoon in Fort Worth, TX seeks an Analyst, Digital Analytics to support Customer Experience Analytics by building dashboards, reports, and ad hoc analyses. You will partner with business and technology teams to measure performance, track KPIs/OKRs, and translate data into actionable insights.

The ideal candidate has strong SQL and visualization skills and can drive data-led decisions across cross-functional groups.

Qualifications

• 4+ years of relevant analytics experience.
• Strong experience with Power BI and/or Tableau.
• Experience with digital analytics including Adobe Analytics and Google Analytics.
• Experience building dashboards, reports, scorecards, or other visualizations.
• Strong analytical and problem-solving skills with stakeholder collaboration.

Responsibilities

• Build and maintain dashboards, reports, scorecards, alerts, and ad hoc analyses.
• Analyze digital product performance and customer behavior for improvements.
• Develop and monitor KPIs and OKRs to measure performance.
• Collaborate with business and tech stakeholders to define analytical needs.
• Use SQL to extract and analyze data from multiple sources.
• Create data visualizations and reporting in Power BI and/or Tableau.
• Evaluate customer behavior using Adobe Analytics and/or Google Analytics.
• Leverage Azure, ADX, Databricks, and related platforms.
• Support ongoing reporting and ad hoc analytical requests.
• Present findings clearly to stakeholders at various levels.
• Identify opportunities to enhance customer experience through data.

Skills

SQL

Power BI

Tableau

Adobe Analytics

Google Analytics

Dashboards

Stakeholder comms

Tools

Azure

ADX

Databricks

Job description

Type: Onsite Fort Worth TX 76155 United States

Position Overview:

The Analyst, Digital Analytics will support Customer Experience Analytics by building and maintaining dashboards, recurring reports, scorecards, alerts, and ad hoc analyses. This role will partner closely with business and technology stakeholders to measure performance, monitor digital products, track KPIs and OKRs, identify opportunities to improve the customer experience, and translate data into actionable insights.

The ideal candidate is a data-driven analyst with strong SQL and visualization skills who can work across business and technology teams to analyze customer behavior, monitor digital performance, and support data-driven decision-making.

Key Responsibilities:

• Build and maintain dashboards, recurring reports, scorecards, alerts, and ad hoc analyses supporting Customer Experience Analytics.
• Analyze digital product performance and customer behavior to identify trends, issues, and opportunities for improvement.
• Develop and monitor KPIs and OKRs to measure business and digital product performance.
• Partner with business and technology stakeholders to understand analytical needs and deliver actionable insights.
• Use SQL to extract, analyze, and manipulate data from various sources.
• Develop and maintain data visualizations and reporting using Power BI and/or Tableau.
• Utilize digital analytics platforms such as Adobe Analytics and/or Google Analytics to evaluate customer behavior and digital experiences.
• Leverage analytics and data platforms including Azure, ADX, Databricks, and related technologies.
• Support ongoing reporting, performance monitoring, and ad hoc analytical requests.
• Communicate analytical findings and insights clearly to stakeholders at various levels of the organization.
• Identify opportunities to improve customer experience and digital product performance through data-driven analysis.

Qualifications:

• 4+ years of relevant analytics experience.
• Strong experience with Power BI and/or Tableau.
• Experience with digital analytics, including Adobe Analytics and/or Google Analytics.
• Experience building dashboards, reports, scorecards, or other data visualization solutions.
• Strong analytical and problem-solving skills.
• Ability to work effectively with both business and technology stakeholders.
• Strong communication skills and ability to translate data into actionable business insights.
• Self-motivated and comfortable working through complex or ambiguous problems.

Preferred Qualifications:

• Experience with Adobe Analytics or Google Analytics.
• Experience with Quantum Metric.
• Experience with Azure, ADX, and Databricks.
• Experience analyzing digital products, customer journeys, web/app behavior, or customer experience metrics.
• Experience working with KPIs, OKRs, performance measurement, and recurring executive/business reporting.