Digital analyst

Collabera; Madison (NJ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Paid vacations

Medical, Dental, and Vision insurance

401K retirement savings plan

Life Insurance

Disability Insurance

Job summary

A leading IT staffing firm based in New Jersey is seeking an Analyst with strong reporting and analytical skills to support Senior Digital Marketing Managers. The ideal candidate should have 2-3 years of experience in digital marketing and the ability to analyze performance across various channels. Responsibilities include monthly reporting, User Acceptance Testing on digital platforms, and providing actionable insights. Competitive benefits and growth opportunities are offered.

Qualifications

• 2-3 years of experience in digital marketing analytics.
• Proficiency in using digital measurement tools.
• Ability to present data insights effectively.

Responsibilities

• Analyze social media, media, and website performance.
• Generate actionable insights from data.
• Conduct User Acceptance Testing on digital platforms.

Skills

Analytical Skills

Project Management

Detail Oriented

People Skills

Education

Background in digital marketing

Tools

Google Analytics

Omniture

Excel

PowerPoint

Facebook Insights

Radian 6

Job description

Established in 1991, Collabera has been a leader in IT staffing for over 22 years and is one of the largest diversity IT staffing firms in the industry. As a half a billion dollar IT company, with more than 9,000 professionals across 30+ offices, Collabera offers comprehensive, cost-effective IT staffing & IT Services. We provide services to Fortune 500 and mid-size companies to meet their talent needs with high quality IT resources through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.

Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.

Job Description

The manager is looking for candidates that have strong reporting and analyst skills:

Passionate about the digital space! Candidates should have 2-3 years of experience and ideally an educational background in digital marketing strategy/channels and measurement, including Website, SEM/SEO, social media, influencer marketing, display, eCRM, video, mobile, ecommerce, etc.

You will support two Senior Digital Marketing Managers within the Pfizer Consumer Healthcare group on brands such as: Children’s Advil®, ChapStick®, Emergen-C, and Centrum® among others.

The Analyst position mainly will be analyzing social media performance, media performance, website performance etc, pull together into reports and derive trends and actionable insights/recos from that data.

Additionally, they’ll help with some ad-hoc projects and some finance related work Another big part of the role is doing the User Acceptance testing on our websites, newsletters etc. Essentially it’s QA.

Key activities include: Monthly data reporting, analysis, and insight generation for all digital tactics (social/web/media/social listening) using various digital measurement techniques and tools (60%); User Acceptance Testing of websites & other digital programs (25%); Budget management (5%); Other related projects (10%).

Qualifications

Excellent Analytical Skills and experience using various tools to analyze and present data such as Omniture, Google Analytics, Facebook Insights, Radian 6, Excel, Powerpoint, etc;

Detail oriented – requires keen eye for User Acceptance testing and an ability to make sure all aspects of programs are addressed and data used in analytic tools is accurate; Critical thinking/insight generation – turning data into meaningful insights that are actionable to move the business forward and proactively identify issues that may need resolving

Project management – being able to manage multiple projects and move them forward in a timely manner;

People skills – Ability to build relationships quickly with a number of cross functional partners (Brand, Digital, Technology, Digital agencies, advertising, etc)

Additional Information

To know more about this position, please contact: