Digital Advertising Operations Coordinator

Smithsonian Enterprises; New York (NY); On-site; USD 60,000 - 70,000; Full time

Job summary

Smithsonian Enterprises is seeking a Digital Advertising Operations Coordinator to manage the project lifecycle of digital ad campaigns. This role requires strong communication, analytical, and organizational skills, ensuring optimal campaign performance while collaborating with various teams. The position is office-based in New York, offering a salary up to $70,000, and demanding an educational background in a relevant field.

Benefits

Health, Dental and Vision Insurance

Life Insurance

Transit/Commuter Benefits

Flexible Spending Account (Health & Dependent Care)

403b Retirement Program

Qualifications

• 1-2 years of relevant digital ad operations experience.
• Proficient in Google Ad Manager, Google Tag Manager, Google Analytics 4.
• Strong Excel skills including Pivot Tables.

Responsibilities

• Build and schedule digital ad campaigns.
• Traffic digital assets for multiple campaigns.
• Create monthly and ad hoc digital performance reports.

Skills

Data analysis

Customer service

Communication

Multitasking

Attention to detail

Education

Bachelor’s degree

Tools

Google Ad Manager

Salesforce

Google Analytics 4

Job description

Digital Advertising Operations Coordinator

Digital Advertising Operations Coordinator

Smithsonian Media is seeking a dynamic Digital Advertising Operations Coordinator with 1-2 years relevant digital ad operations experience to assist with the project management of digital ad campaigns for Smithsonian Enterprises Media Group. Campaigns include digital product offerings such as newsletters, email blasts, custom units, video, social media, banners, native content and more. The coordinator will be responsible for building and scheduling campaign launches, trafficking digital content, and asset management. The coordinator will also support the Marketing and Ad Sales teams by tracking campaigns and producing performance reports on a monthly and ad hoc basis. This position is on site 5 days a week in our New York office.

The Coordinator will touch the complete lifecycle of digital campaigns, while working closely with sales, marketing, and production teams to ensure internal benchmarks and client KPI’s are successfully achieved. The Coordinator is expected to provide superior customer service. This role will contribute to the daily operations and overall strategy of digital sales and digital ad operations, ensuring that the quality and responsiveness of service meets or exceeds expectations.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

• Build and schedule digital ad campaigns for the Smithsonian Magazine website, partnering with our ad serving agencies and internal teams in a fast paced, deadline driven environment
• Traffic all digital assets from clients and advertising agencies for multiple launching and ongoing campaigns. QA assets for functionality and compliance with technical specifications and content restrictions and distribute when approved to Digital, Marketing and Production teams. (This includes ensuring accurate specs, formats and links)
• Coordinate approvals for custom content such as native content, custom units, sponsored newsletters, custom emails, and more prior to launch
• Assist with building custom and non-custom units in Adventive and coordinate with internal teams and clients for approvals to launch campaigns and associated ad units
• Create client facing screenshot decks at campaign launch and wrap decks at campaign end
• Lead post-sales interactions with marketing and sales teams and clients to ensure campaign fulfillment
• Create monthly and ad hoc digital performance reports from multiple data sources (GAM, GA4, Ad Manager, Salesforce etc.)
• Play a role in implementing best practices and processes to ensure most efficient operational flow
• Monitor trends in performance, competitor insights and help identify areas of improvement and opportunity

REQUIREMENTS AND QUALIFICATIONS:

Bachelor’s degree from a four-year college or university and/or at least 3 years of related experience training; or equivalent combination of education and experience.

• 1-2 years of relevant digital ad operations experience (with a publishing company a plus) and working knowledge of Google Ad Manager (GAM), Google Tag Manager (GTM), Google Campaign Manager, Google Analytics 4, Adventive, Salesforce and other similar systems
• Capable of high-level and some detailed data analysis using Microsoft Excel (knowledge of Pivot Tables and basic to mid-level formulas a strong plus), Google Analytics 4 and more
• Superior written and verbal communication skills including a positive attitude and ability to interact with a diverse audience including peers, management, clients, vendors, and others across numerous email strings and Microsoft Teams channels simultaneously
• Design and copy experience a plus
• Able to multitask, perform efficiently and accurately under tight deadlines
• Possess strong critical thinking, quantitative analysis abilities, with close attention to detail
• Display a dependable, strong work ethic with the ability to manage projects autonomously
• Pro-active, quick learner, able to adapt and operate effectively in a fast-paced, highly demanding, constantly evolving environment
• Able to work independently and with a team as needed

Salary: Up to $70,000, commensurate with experience.

To apply, please email resume and cover letter, including salary requirements, to:[e-mail]

Please include job title in the subject line. Application materials received without salary information will not be considered.

We offer excellent benefit programs including Health, Dental and Vision Insurance, Life Insurance, Transit/Commuter Benefits, Annual and Sick Leave Accrual, Family Friendly Leave, 403b Retirement Program, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Flexible Spending Account (Health & Dependent Care)

Applicants, who wish to qualify based on education completed outside the United States, must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials.This documentation is the responsibility of the applicant and should be included as part of your application package.

Final candidate selection will be subject to the applicant’s successful completion of a pre-employment background check and subsequent background investigation.Employees are required to serve a one-year probationary period and participate in Direct Deposit for salary payment.

EOE. This is not a Federal Service position. Applicants must be U.S. employment eligible.

No phone calls, please. Relocation expenses are not paid.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Museums, Historical Sites, and Zoos

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