Digital Advertising Manager - Jackson, MS

Champion Homes; Jackson (MS); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Growth opportunities

Job summary

Champion Home Builders, Inc. is seeking a Digital Advertising Manager to lead our digital marketing efforts across SEM, social, and programmatic channels. You will work with 80+ retail stores and multiple brands to attract and convert home buyers across North America.

The ideal candidate has a Marketing-related degree and 3+ years in digital advertising, with proficiency in GA4, Google Ads, GTM, Meta Ads Manager, and Looker Studio. We offer competitive pay, benefits, and growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in digital advertising or paid media management.
• Proficiency with GA4, Google Ads, Google Tag Manager, Meta Ads Manager, Looker Studio, and similar tools.
• Strong analytics and data-driven decision making.
• Excellent organizational, communication, and project management skills.
• Experience in multi-store, multi-market retail organizations is a plus.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across SEM, social, and programmatic channels.
• Coordinate with 75+ stores across multiple brands to align campaigns.
• Monitor budgets and ROAS to maximize performance.
• Analyze campaign metrics and generate actionable performance reports.
• Perform A/B tests and optimization to improve targeting and messaging.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing

Tools

GA4

Google Ads

Google Tag Manager

Meta Ads Manager

Looker Studio

Job description

Work in a place where your team values YOU. Champion Retail Group, a Division of Champion Home Builders, Inc., is seeking an energetic and highly motivated Digital Advertising Manager to help lead our digital marketing efforts in reaching, educating, motivating and converting customers in the home‑buying process. We are a fast‑paced collaborative team, working together with our 80+ retail stores and hundreds of retail sales specialists across North America. We have a diverse lineup of innovative manufactured and modular homes, ADUs, park models and cabins. Delivering an excellent customer experience is central to our purpose and this role reflects our rapid investment in reaching customers digitally, all while adding that personal touch every customer deserves in their new home buying journey.

What You'll Do

Paid Media Strategy & Execution

• Develop, implement, and manage digital advertising campaigns across multiple platforms, including SEM (Google, Bing), Social (Meta, TikTok), and programmatic channels.
• Support initiatives across a broad platform of 75+ retail stores representing 5+ brands covering the lower 48 states.
• Collaborate with cross‑functional teams to align paid media strategies with the company's broader business goals.
• Monitor and optimize campaign budgets to maximize return on ad spend (ROAS), lead quality, and overall marketing performance.
• Test and optimize ad copy, creatives, and targeting parameters for increased effectiveness.

Analytics and Performance Optimization

• Analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
• Track, analyze, and report on website, campaign, and social performance using analytics platforms and reporting tools.
• Execute A/B testing and performance experiments to identify trends, insights, and opportunities for continuous improvement.
• Generate actionable insights from data to refine targeting, messaging, and platform selection.
• Ensure accurate campaign tracking, tagging, attribution, and measurement across all digital marketing efforts.
• Prepare and present regular performance reports to stakeholders, highlighting key trends and recommendations.

Research, Insights, and Innovation

• Stay up‑to‑date with industry trends, digital marketing best practices, and emerging technologies.
• Conduct competitive analysis and market research to inform advertising strategies.
• Identify opportunities for innovation in campaign design and media planning, leveraging new tools or platforms.
• Experiment with emerging ad formats and channels to drive engagement and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in digital advertising or paid media management.
• Proficiency with digital ad platforms (e.g., GA4, Google Ads, Google Tag Manager, Meta Ads Manager, Looker Studio, and others).
• Standardized analytics reporting and dashboard creation.
• Strong analytical skills and experience with data‑driven decision‑making.
• Excellent organizational, communication, and project management skills.
• Experience in multi‑store, multi‑market retail organizations a plus!

What We Offer

• Competitive pay and benefits, including Medical, Dental, Vision, 401K (50% Company Match) and more.
• Opportunity to grow within the retail division.
• Supportive team environment.
• Training and development opportunities.

EEO Statement

Champion Home Builders, Inc. is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E‑Verify Program. Background check and drug screen are required.