Digital Advertising Designer, Performance Marketing

Feit Electric; Pico Rivera (CA); On-site; USD 50,000 - 52,000; Full time

Job summary

Feit Electric is seeking a Digital Advertising Designer to create and optimize video-first ads for Google, Meta, and TikTok. The role focuses on turning brand assets and raw footage into high-performing creatives, using AI tools to speed up production and testing.

This onsite position in Pico Rivera, CA requires independent execution and strong collaboration with marketing and agency partners. You will manage multiple briefs, maintain brand voice, and iterate based on performance data to improve

Qualifications

• 3+ years designing and editing digital ad creative for performance campaigns.
• Portfolio showing video-first ads for Google, Meta, TikTok.
• Proficient in Premiere Pro, After Effects, CapCut or similar tools.
• Experience using AI editing tools to speed up production.
• Understanding of platform ad specs and best practices.

Responsibilities

• Design and edit digital ad creative for Google, Meta, and TikTok.
• Adapt existing video/UGC into multiple ad variations per platform.
• Experiment with AI editing to speed production and testing.
• Collaborate with marketing and agencies to align with briefs and brand voice.
• Monitor performance dashboards and iterate on assets based on data.

Skills

Video editing

UGC-style content

Performance marketing

Brand storytelling

Campaign briefs interpretation

Independent execution

Collaboration

Tools

Adobe Premiere Pro

After Effects

CapCut

AI-powered editing tools

Job description

Join an industry-leading manufacturer. Explore current job openings at Feit Electric and help us create innovative solutions that brighten millions of homes.

Who We Are:

Feit Electric is a global leader in lighting and smart home technology, home to a portfolio of brands including Feit Electric, LIFX, Cree Lighting, Good Earth Lighting, and Universal Security Instruments. Our marketing team drives performance campaigns across retail media, paid social, and search for this full family of brands, and we're growing our in-house creative capacity to keep pace with the volume and speed that performance marketing demands.

The Role:

We're looking for a Digital Advertising Designer with experience in performance marketing to build and adapt high-performing digital ad creative — with a strong focus on video and building out snappy visual hooks with UGC-style clips — across Google, Meta, and TikTok. This role sits at the intersection of creative execution and performance strategy: you'll take existing brand assets, briefs, and raw footage and turn them into scroll-stopping, conversion-driven ads, while also using AI-powered creative tools to speed up production and testing.

This is an individual contributor role with no direct reports. You'll operate as a strategic doer — someone who can think critically about messaging, audience, and brand fit, and then execute at the speed that performance marketing requires, without needing a team to hand work off to.

What You'll Do:

• Design and edit digital ad creative, with strong emphasis on snappy video, gifs and UGC-style clips for paid campaigns running on Google, Meta, and TikTok.
• Edit and adapt existing video, photo, and UGC content into multiple ad variations and formats optimized for each platform's specs and best practices.
• Use and explore AI creative processes e.g., generative editing, auto-captioning, image-to-video, script-to-video and other approaches to accelerate production and scale testing.
• Partner with marketing and social media stakeholders to translate campaign briefs and messaging strategy into creative that fits brand voice and performance goals.
• Think strategically about hooks, pacing, messaging hierarchy, and creative testing structure — not just execute what's handed off, but shape the creative approach.
• Collaborate with internal stakeholders and external agency partners to keep creative production moving across multiple brands and campaigns simultaneously.
• Engage with dashboards and reporting on ad performance and creative fatigue signals, and iterate quickly on both top-performing and under-performing assets.
• Maintain brand consistency across the various brands while adapting tone and format to each platform and audience.
• Manage multiple briefs and deadlines at once in a fast-paced, always-on performance marketing environment.

What You Bring:

• 3+ years of experience designing and editing digital ad creative, ideally at a performance marketing agency or in an in-house performance marketing team.
• A strong portfolio demonstrating video-first ad creative and UGC-style content built for Google, Meta, and TikTok.
• Hands-on proficiency editing video and adapting existing content (not just building from scratch) — Adobe Premiere Pro, After Effects, CapCut, or similar tools.
• Working knowledge of AI creative and editing tools, and a genuine interest in using them to improve speed and output quality.
• Solid understanding of platform-specific ad specs, creative best practices, and what drives performance on Google, Meta, and TikTok.
• Ability to balance strategic thinking about messaging and brand fit with fast, independent execution — this role has no direct reports and requires ownership from concept to final asset.
• Strong collaboration skills — comfortable working with marketing, social media, and other internal stakeholders as well as external agency partners.
• Excellent organizational skills and the ability to manage multiple concurrent projects and deadlines.

Nice to have:

• Experience creating ads across multiple brands or business units simultaneously.
• Familiarity with retail media or e-commerce advertising.
• Basic motion graphics or animation skills (to enhance ad outputs).

Compensation & Location:

This is an onsite role. The anticipated hourly (non-exempt) range of $36.00– $38.00 depending on experience and qualifications. Final compensation will be determined based on the candidate's skills, experience, and internal equity considerations.

Additional Data:

The position is on site Monday through Friday in our Pico Rivera, CA office. The position does not offer relocation package. No remote work available for this position.

Equal Opportunity Employer

Feit Electric, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of sex, pregnancy, race, national origin, color, religion, age or disability or any other status protected by law.

Join our team of industry experts at Feit Electric and unlock your full potential in the lighting industry.

The Feit Way

In the world of lighting and smart home solutions, Feit Electric stands out as a company that not only brightens homes and spaces but offers our customers innovative products that are both practical and affordable. The Feit Way, encapsulated in the acronym BRIGHT, serves as a guiding beacon for our employees and captures the essence of the company's culture and philosophy. Let’s dive into each element of BRIGHT and explore how these core values drive Feit Electric's success.

Feit Electric, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of sex, pregnancy, race, national origin, color, religion, age or disability or any other status protected by law. If you believe you were subjected to discrimination, you should contact Human Resources at [e-mail] to make a complaint.