Digital Adoption Representative

Caterpillar Brazil; Aurora, Northern (CO, KY); Hybrid; USD 98,000 - 146,000; Full time

Benefits offered by this job

Relocation assistance

Incentive bonus

401(k) savings plans

Job summary

Caterpillar is seeking a Digital Adoption Representative to empower our dealer network with cutting-edge technology, enhance customer satisfaction, and drive business growth. You will be the strategic force behind digital initiatives, collaborating with stakeholders to lead change and deliver measurable outcomes.

You will influence adoption, oversee data-driven projects, and support the rollout of new platforms, reporting to leadership with insights and recommendations.

Qualifications

• Dealer and customer experience.
• Familiar with Caterpillar apps such as VisionLink, PCC, SIS.
• Proficiency in MS Office (Excel, PowerPoint).
• Knowledge of CRM tools: Salesforce; ERP platforms.
• Experience with PowerBI and Tableau; AI analytics tools.

Responsibilities

• Governs dealer execution of Digital initiatives for growth.
• Drives revenue by expanding connected assets and e-commerce adoption.
• Advises on digital projects prioritization and resource allocation.
• Leads data management and platform deployment improvements.
• Supports adoption and communication strategies for new products and platforms.

Skills

Dealer experience

VisionLink

Salesforce

PowerBI

Tableau

Excel

PowerPoint

CRM tools

Tools

VisionLink

Cat Central

Parts.Cat.Com (PCC)

SIS

Salesforce

ERP

PowerBI

Tableau

Job description

Career Area: Product Support Job Description

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

Join us as a Digital Adoption Representative, where you'll be at the forefront of innovation—empowering our dealer network with cutting‑edge technology, enhancing customer satisfaction, and fueling business growth. In this dynamic role, you'll be the strategic force behind key digital initiatives, helping our partners thrive in a rapidly evolving marketplace. If you're a forward‑thinker who thrives on collaboration, problem‑solving, and making a measurable impact, this is your opportunity to lead change and make a difference. Let’s build something extraordinary together.

What You Will Do

• Governs dealer execution of several strategically important Digital initiatives to support business growth while working with various stakeholders to drive adoption of new technology.
• Enables revenue growth by ensuring dealers continue to grow their connected assets population and e‑commerce customer adoption.
• Actively supports dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.
• Leads processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.
• Supports the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.

Additional Information:

This role requires travel to assigned CAT dealerships more than 50% of the time.

What You Will Have

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately.

Decision Making and Critical Thinking: Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Considerations For Top Candidates

• Dealer and Customer experience
• Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), SIS
• Knowledge in MS Suite including Excel and PowerPoint
• Knowledge of CRM tools such as Salesforce and ERP platforms
• Experience working with PowerBI, Tableau, and AI analytics tools

Summary Pay Range: $97,530.00 - $146,290.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement
• These benefits also apply to part‑time employees

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates: August 25, 2026 - September 6, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.