Digital Ad Operations Manager

Jobtailor; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in New York City seeks an experienced Ad Operations professional to manage end-to-end digital campaign activation across paid media. You will ensure campaigns launch on schedule, align with media plans, and support optimization through testing and personalization.

Collaborate with Marketing, Media, Analytics and Creative teams to develop testing hypotheses, measure performance, and present insights to inform data-driven decision making and stakeholder strategy.

Qualifications

• Bachelor’s degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent.
• 4+ years of experience in Ad Operations, Campaign Management, Digital Marketing, Marketing Operations, Media Operations, or a related field.
• Experience managing end-to-end digital campaign activation across paid media channels.
• Experience with ad serving platforms, campaign trafficking, QA, and creative implementation.
• Experience developing and executing creative testing strategies and Test-and-Learn initiatives.
• Experience analyzing campaign, creative, and testing data to develop actionable business recommendations.
• Strong understanding of Dynamic Creative Optimization (DCO), audience segmentation, and personalization strategies.
• Experience collaborating with cross-functional teams including Marketing, Media, Programmatic, Analytics, and Creative.
• Excellent project management, organizational, communication, and stakeholder management skills.

Responsibilities

• Manage end-to-end campaign activation and execution across paid media channels.
• Ensure campaigns are launched accurately, on schedule, and aligned with media plans, targeting requirements, and business objectives.
• Lead the operational implementation of campaign targeting and DCO decision-tree strategies across ad serving platforms.
• Monitor campaign implementation, creative execution, and tracking integrity throughout the lifecycle.
• Troubleshoot issues while ensuring timely resolution and stakeholder communication.
• Lead campaign kickoff discussions to identify testing opportunities and personalization strategies.
• Partner with stakeholders to develop testing hypotheses, measurement plans, and success criteria.
• Translate business goals into actionable testing frameworks and experiments.
• Analyze performance data to identify trends and generate actionable insights.
• Evaluate performance to develop optimization recommendations.
• Partner with Programmatic and Analytics to develop integrated performance narratives.
• Present testing results and learnings to stakeholders to inform decisions.
• Champion a Test-and-Learn culture across groups.
• Serve as the primary operational liaison between multiple teams.
• Coordinate cross-functional campaign planning and activation.
• Maintain campaign documentation, QA standards, and operational best practices.
• Identify and implement process improvements to increase efficiency.

Skills

Ad Operations

Campaign Management

Digital Marketing

Audience Segmentation

A/B Testing

Personalization Strategies

Creative Implementation

DCO

Education

Bachelor’s degree

Tools

Ad Serving Platforms

Campaign Tracking Tools

Analytics Platforms

Creative Studio Tools

Job description

• Manage end-to-end campaign activation and execution across paid media channels.
• Ensure campaigns are launched accurately, on schedule, and aligned with media plans, targeting requirements, and business objectives.
• Lead the operational implementation of campaign targeting and DCO decision-tree strategies, ensuring creative variations, audience logic, and personalization frameworks are accurately deployed across ad serving and activation platforms.
• Monitor campaign implementation, creative execution, and tracking integrity throughout the campaign lifecycle, proactively identifying and resolving operational risks.
• Troubleshoot campaign, creative, tracking, and reporting issues while ensuring timely resolution and stakeholder communication.
• Lead campaign kickoff discussions to identify creative testing opportunities, personalization strategies, audience segmentation approaches, and DCO activation plans.
• Partner with Marketing, Media, Programmatic, Analytics, and Creative stakeholders to develop testing hypotheses, measurement plans, success criteria, and learning agendas aligned with business objectives.
• Translate business goals into actionable testing frameworks, including creative, audience, offer, and messaging experiments designed to drive performance and learning.
• Analyze creative performance data, A/B testing results, and DCO outcomes to identify trends, measure creative effectiveness, and generate actionable insights.
• Evaluate creative, messaging, offer, audience, and personalization performance to develop optimization recommendations that improve campaign effectiveness and customer engagement.
• Partner with Programmatic and Analytics teams to develop integrated performance narratives that combine media performance, creative insights, and business outcomes.
• Present creative testing results, DCO learnings, and strategic recommendations to stakeholders, enabling data-informed creative and marketing decisions.
• Champion a Test-and-Learn culture by sharing best practices, creative insights, and optimization opportunities across stakeholder groups.
• Serve as the primary operational liaison between Marketing, Media, Programmatic, Ad Operations, Analytics, Creative Studio, and Line of Business (LOB) stakeholders.
• Coordinate cross-functional campaign planning and activation to ensure requirements, timelines, and deliverables are achieved.
• Maintain campaign documentation, QA standards, trafficking processes, and operational best practices.
• Identify and implement process improvements that increase operational efficiency, scalability, and campaign quality.
• Mentor team members through knowledge sharing, best-practice guidance, and collaborative problem-solving.
• Influence stakeholders through expertise in campaign activation, creative optimization, testing strategy, data analysis, and DCO best practices.

Requirements

• Bachelor’s degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent.
• 4 + years of experience in Ad Operations, Campaign Management, Digital Marketing, Marketing Operations, Media Operations, or a related field.
• Experience managing end-to-end digital campaign activation across paid media channels.
• Experience with ad serving platforms, campaign trafficking, QA, and creative implementation.
• Experience developing and executing creative testing strategies and Test-and-Learn initiatives.
• Experience analyzing campaign, creative, and testing data to develop actionable business recommendations.
• Strong understanding of Dynamic Creative Optimization (DCO), audience segmentation, and personalization strategies.
• Experience collaborating with cross-functional teams including Marketing, Media, Programmatic, Analytics, and Creative.
• Excellent project management, organizational, communication, and stakeholder management skills.

Core Competencies

Demonstrates expertise in managing end-to-end digital campaign activation, including Dynamic Creative Optimization (DCO) and audience segmentation strategies. Proficient in analyzing campaign performance data to drive actionable insights and optimize creative effectiveness.

Highest-signal resume keywords

• End-To-End Digital Campaign Activation
• Dynamic Creative Optimization (DCO)
• Creative Testing Strategies
• Data Analysis and Insights
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Ad Operations
• Campaign Management
• Digital Marketing
• Campaign Trafficking
• Quality Assurance (QA)
• Creative Implementation
• Audience Segmentation
• Personalization Strategies
• A/B Testing
• Optimization Recommendations

Soft Skills

• Project Management
• Organizational Skills
• Communication Skills
• Stakeholder Management
• Mentoring

Industry Keywords

• Paid Media Channels
• Test-and-Learn Culture
• Campaign Documentation
• Operational Best Practices

Tools & Technologies

• Ad Serving Platforms
• Campaign Tracking Tools
• Analytics Platforms
• Creative Studio Tools