Digital Account Strategist

Top Floor; Milwaukee (WI); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Top Floor in Milwaukee seeks a Digital Account Strategist to translate industrial client needs into clear, actionable digital roadmaps that drive measurable growth. You will partner with manufacturing clients to shape omni-channel campaigns and align internal teams toward shared goals.

This hybrid role rewards analytical thinking, client insight, and decisive leadership, with opportunities to influence strategy and deliver on ambitious marketing objectives across multiple channels.

Qualifications

• 3+ years in executing digital marketing channels and developing omni-channel strategies.
• Ability to translate client needs into actionable marketing roadmaps.
• Strong written and verbal communication and attention to detail.
• Hybrid work readiness and autonomy.

Responsibilities

• Build and nurture long-term client relationships and partnerships.
• Negotiate campaign details and budgets with a focus on mutual success.
• Lead presentations and secure buy-in for strategic initiatives.
• Translate client goals into comprehensive digital strategies.
• Coordinate with internal specialists to align on the client vision.
• Manage projects from ideation to launch, ensuring on-time delivery and budget compliance.
• Facilitate cross-department workshops to align digital channels.

Skills

Digital marketing

Omni-channel marketing

Client relationship management

Project management

Leadership

Communication

Data-driven

Job description

Top Floor brings over 25 years of expertise in helping manufacturers, fabricators, and industrial businesses succeed in the digital landscape. We specialize in creating cohesive digital marketing and website solutions tailored to each client's unique needs. Our team is dedicated to delivering measurable results that help drive growth and improve online visibility. As a trusted partner to our clients, we foster innovation and collaboration in every project we undertake.

What You'll Be Doing

As a Digital Account Strategist, you will be a key collaborative partner for our clients, helping them navigate their business goals through the lens of thoughtful digital strategy. This role is ideal for a professional who enjoys the process of understanding a client’s unique needs—especially within the industrial manufacturing sector—and translating them into clear, effective marketing roadmaps. If you find fulfillment in turning complex industry challenges into well-orchestrated strategies and leading a team toward a shared goal, this is a space where you can truly flex your expertise.

Client Relationship & Partnership

• Build and nurture deep, long-term relationships. You aren’t just a point of contact; you are a partner who understands their business as well as they do.
• Negotiate campaign details and budgets with a focus on mutual success, ensuring the client feels heard while defending the integrity of the agency’s work.
• Lead presentations and “sell” the vision, confidently defending strategic choices and securing buy-in for bold, new initiatives.

Strategic Architecture & Vision

• Take our clients’ business needs (e.g., “We need to capture the aerospace market”) and reverse-engineer them into a comprehensive digital strategy.
• Stay ahead of online behaviors and emerging tech to recommend and incorporate opportunities that keep our industrial clients competitive.
• Continuously audit the effectiveness of campaigns, translating data into a narrative that proves ROI and informs the next phase of growth.
• Act as the “connective tissue” between the client and our internal specialists, ensuring everyone is aligned with the overarching vision.
• Drive the strategy from ideation to launch. You are responsible for ensuring that the “big ideas” don’t get lost in translation and are delivered on time and on budget through precision project management.
• Facilitate internal cross-departmental workshops for client teams to ensure our digital channels are working in a unified fashion.

Who We’re Looking For

• The “Translator” Mindset: An innate ability to turn digital marketing jargon into clear, business-focused outcomes for clients.
• Hyper-Organized: You thrive on managing multiple moving parts without breaking a sweat.
• Industrial Intuition: Experience (or a deep interest) in the industrial manufacturing sector, understanding that B2B sales cycles are a marathon, not a sprint.
• Collaborative Authority: You know how to bring people together, find common ground, and keep a project moving forward.
• Leadership experience preferred (project management OR team management)
• 3+ Years experience in executing digital marketing channels and/or developing omni-channel marketing strategies
• Experience with creating multi-channel marketing strategies
• Excellent communication skills, both written and verbal
• Strong attention to detail
• Creative thinker and data-driven
• In this hybrid role, you’ll have the opportunity to exercise a high level of autonomy and self-direction. Employees who are working remotely are expected to be available and communicative during scheduled work hours. In addition, employees working under a remote working arrangement may be expected to come on-site for periodic meetings and interactions with clients, management, or other work-related needs.