Digital Account Executive

Hubbard Broadcasting; Saint Paul (MN); On-site; USD 65,000 - 120,000; Full time

Job summary

A leading media company is seeking a Digital Account Manager to join its fast-paced business development team. The successful candidate will play an essential role in acquiring new clients and enhancing existing relationships, delivering tailored digital marketing solutions. The position requires strong sales skills, familiarity with digital advertising, and excellent communication abilities. Candidates should be results-driven, proactive, and passionate about making a positive impact in the community.

Qualifications

• 2-3 years of sales or media experience preferred.
• Excellent written and oral English communication skills.
• Ability to understand advertising features and benefits.

Responsibilities

• Acquire new clients and manage relationships with existing clients.
• Prepare and complete sales presentations with decision makers.
• Provide exceptional customer service to all accounts.

Skills

Sales

Advertising

Digital Marketing

Communication

Negotiation

Tools

Sales Software

Microsoft Word

Job description

Hubbard Radio-Twin Cities is a full-service media company with legendary radio stations and cutting-edge digital solutions. We serve the Greater Minneapolis-Saint Paul community and offer a menu of marketing services including radio, full-service digital, influencer marketing, creative services, custom content, podcasts and events. At Hubbard, we are looking for the best people in local media to help build dominant brands that connect consumers and advertisers to build better businesses and communities. We succeed by always doing the right thing with focus, urgency, and passion.

Job Overview

At Hubbard Twin Cities and 2060 Digital, our mission is to be a trusted extension of our client's marketing teams, and we are looking to grow our client-facing, fast-paced business development team. As a Digital Account Manager, you will be responsible for acquiring new clients and working with existing clients on cross platform, full funnel, digital marketing solutions. All our solutions are designed to connect our clients with their target audience...and then measure the results.

As a Premier Google Partner, we help mid-sized organizations achieve their businesses goals using various digital platforms and solutions. Including, but not limited to, Targeted Display, SEO, Social, You Tube, SEM, OTT / CTV, Email and Landing page creation. We lead with customer focus and develop tailored advertising strategies based on a performance driven approach.

Job Responsibilities

• Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.
• Prepare and complete sales presentations with decision makers.
• Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
• Follow up and close all pending business in a timely manner.
• Update CRM on progress of pending business and activity.
• Work closely with other departments in creating effective promotional sales solutions for clients.
• Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
• Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
• Obtain credit approval for new accounts.
• Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
• Utilization of and proficiency with Sales software.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Complete all written business requirements within established deadlines. These requirements include but are not limited to : forecast reports, pending business updates, written orders and advertising copy.
• Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required.
• Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
• Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.
• Complete other duties as requested and needed.

Qualifications

• 2-3 years previous sales, advertising, digital sales, or media experience preferred.
• Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred.
• Ability to understand the features and benefits of advertising and competitive media.
• Familiarity with Microsoft Word for Windows; sales software knowledge helpful.
• Excellent written and oral English language communication skills.
• Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate.
• Ability to respond to questions appropriately and think on feet.
• Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner.
• High level of initiative and ability to work independently required.
• Must have a commitment to customer-focused selling.
• Not afraid to make cold calls and create new relationships.
• Must have reliable transportation, a valid driver's license and a safe driving history as determined by the Company for the purpose of meeting clients and attending events. (Driving record will be checked.)
• Demonstrate effective negotiation and closing techniques.
• Strong analytical skills, good judgment, and a "positive can do attitude" are required.
• Ability to read, hear and speak clearly and follow both oral and written direction.
• Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others.
• Ability to work evenings and weekends.
• Physical Requirements : Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.). Sit and / or stand for extended periods of time. Average pushing and pulling, bending and stooping. The Company may make reasonable accommodations to facilitate the ability to perform essential job function.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education / training & key skills as well as internal peer equity and other market and business considerations.

The starting base compensation (during the first year of employment) is $65,000 to $120,000 annually depending on sales, digital marketing, and media experience. Additional commissions (or bonuses) can be earned above and beyond this amount at 5%-19% of net sales per month.

Generally, after 1 year of employment, pay changes to 100% commissions payable 5% -19% of net sales per month.

For information on pay transparency, please copy the following link : https : / / www.dol.gov / sites / dolgov / files / ofccp / pdf / pay-transp_%20English_formattedESQA508c.pdf

https : / / hubbardbroadcasting.com / our-company / working-here /

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

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