Diagnostics Marketing Ops Lead - Remote

Beacon Biosignals; Boston (MA); Hybrid; USD 100,000 - 160,000; Full time

Job summary

Beacon Biosignals is seeking an organized marketing operations professional to drive our Diagnostics marketing arm. You will own CRM execution, data quality, and attribution, while coordinating digital campaigns and content across Framer CMS and LinkedIn.

You'll build ICPs, enable sales with targeted materials, and manage events, thought leadership, and cross-functional projects with Asana. This role blends analytics, content strategy, and operational excellence.

Qualifications

• Bachelor's degree and 5+ years of experience in Marketing Operations or Marketing Analytics.
• Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Experience in medical device, diagnostics, marketing.
• Familiarity with FDA-regulated promotional content and compliance review processes.
• Experience with Framer, Webflow, or similar no-code CMS platforms.

Responsibilities

• Maintain clean, actionable data across diagnostics marketing and sales systems.
• Implement tagging structures and workflows to improve efficiency.
• Manage the marketing attribution model across touchpoints.
• Own day-to-day CRM execution: email campaigns, workflows, lead tracking, list management.
• Update Diagnostics pages in Framer CMS; coordinate content refreshes with designers.
• Build editorial calendars and expand our LinkedIn presence.
• Track awareness days and milestones to keep content timely.
• Lead digital campaigns including copy, design, UTM tracking, and ROI analysis.
• Collaborate with designers on visuals and data storytelling.
• Develop sales enablement materials for clinicians and PCPs.

Skills

CRM proficiency

Data management

Digital marketing

Campaign analysis

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Framer CMS

Webflow

Job description

Beacon Biosignals is seeking an organized marketing operations professional to drive our Diagnostics marketing arm. You will own CRM execution, data quality, and attribution, while coordinating digital campaigns and content across Framer CMS and LinkedIn.

You'll build ICPs, enable sales with targeted materials, and manage events, thought leadership, and cross-functional projects with Asana. This role blends analytics, content strategy, and operational excellence.