Developer Onboarding & Activation Manager

PubNub; United States; Remote; USD 34,000 - 51,000; Full time

Benefits offered by this job

Remote-first environment

Competitive B2B compensation

Job summary

PubNub, a remote-first, developer-focused SaaS company, is seeking a Developer Onboarding & Activation Marketing Manager to improve how developers discover value and convert to paid customers. You will own onboarding journeys, run experiments, and collaborate with Product, Engineering, Growth, and Lifecycle Marketing to reduce time-to-value and boost activation.

The role is hands-on, data-driven, and focuses on activation, product-led growth, and self-service conversion for a global developer

Qualifications

• Experience in product-led growth, developer activation, lifecycle marketing or related roles.
• Strong analytical skills with funnel analysis and experimentation.
• Experience using product analytics and A/B testing to guide decisions.
• Technical fluency and understanding of developer workflows, APIs, integrations.

Responsibilities

• Own and optimise the developer onboarding journey from signup to paid conversion.
• Analyse journeys, funnels, user behaviour, and drop-off points to spot improvements.
• Design, prioritise, and run experiments to boost onboarding and activation.
• Partner with Product and Engineering to improve quickstarts, docs, and sample apps.
• Develop onboarding campaigns and lifecycle communications for milestones.
• Explore AI-assisted onboarding using tools like Cursor and Claude Code.
• Improve self-service journeys for pricing discovery and conversion.
• Track metrics like time-to-first-value, activation, and paying customers.

Skills

Product-led growth

Developer activation

Lifecycle marketing

Growth marketing

Data-driven

Tools

Product analytics tools

A/B testing

Job description

Location: Poland - Remote

Employment Type: Full-time, B2B Contract

Compensation: PLN 12,000-18,000 net + VAT per month (B2B)

About PubNub

PubNub powers real-time interactive experiences that drive engagement, retention, and monetization. Our market-leading platform for real-time interactive apps enables customers to efficiently and effectively build, manage, and optimize engaging apps that captivate and delight users.

Founded in 2012, PubNub is backed by notable investors like The Raine Group, Sapphire, Scale, Relay, Cisco, Bosch, Ericsson, and HPE. To date, over 2,000 companies worldwide, including Amazon, RingCentral, Gameloft, and DAZN, choose PubNub to build and enhance large-scale apps that launch quickly to engage, monetize, and retain users.

At PubNub, you’ll enjoy the freedom of a remote-first environment paired with a collaborative culture designed to support your unique work style, so you can do your best work.

About the Role

We’re looking for a Developer Onboarding & Activation Marketing Manager to improve how developers discover value in PubNub, from signing up and creating their first application to becoming active, paying customers.

This is a hands-on, data-driven role focused on developer activation, product-led growth, and self-service conversion. You’ll work closely with Product, Engineering, Growth, and Lifecycle Marketing to identify friction points, improve onboarding experiences, and run experiments that help developers succeed faster.

Success means reducing time-to-value, improving activation and retention, and increasing the number of developers who progress from experimentation to meaningful product usage and paid adoption.

Key Responsibilities

• Own and optimise the developer onboarding journey, from signup and first API key through first successful integration and paid conversion.
• Analyse developer journeys, conversion funnels, user behaviour, and drop-off points to identify opportunities for improvement.
• Design, prioritise, and run experiments to improve onboarding completion, activation, and conversion rates.
• Partner with Product and Engineering to improve quickstarts, documentation journeys, sample applications, and first-use experiences.
• Develop onboarding campaigns, lifecycle communications, and contextual guidance that help developers reach their next milestone.
• Explore AI-assisted onboarding experiences that make it easier for developers using tools such as Cursor and Claude Code to build with PubNub.
• Improve self-service journeys related to product usage, pricing discovery, and conversion to paid plans.
• Establish and track key metrics, including time-to-first-value, activation, developer engagement, and first-time paying customers.

About You

Minimum Requirements

• Experience in product-led growth, developer activation, lifecycle marketing, growth marketing, or a closely related role.
• Demonstrated experience improving onboarding, activation, or self-service conversion for a SaaS or developer-focused product.
• Strong analytical skills, including funnel analysis, user segmentation, experimentation, and performance measurement.
• Experience using product analytics and A/B testing to guide decisions.
• Technical fluency and the ability to understand developer workflows, APIs, and integrations.
• Experience partnering with Product and Engineering to turn insights into practical product or onboarding improvements.
• Strong English communication skills and comfort working across distributed teams.

Nice to Have

• Experience with API-first or developer infrastructure products.
• Familiarity with usage-based pricing and self-service monetisation.
• Experience with product analytics and experimentation tools.
• Knowledge of AI coding assistants, MCP, or AI-supported developer workflows.

Why PubNub

At PubNub, you’ll help power real-time experiences used by millions around the world. What sets us apart is our people-first culture and strong sense of collaboration. Our team values the opportunity to contribute meaningfully, grow their skills, and help build innovative, high-impact technology.

We offer competitive B2B compensation and the flexibility of a remote-first environment. We’re committed to fostering collaboration, professional growth, and opportunities to make a meaningful impact.

Information Accuracy

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.