Developer Marketing Manager

Atlassian; San Francisco (CA); Hybrid; USD 135,000 - 201,000; Full time

Job summary

Atlassian is seeking a Developer Marketing Manager to drive campaigns and content for the Forge platform. This role involves engaging the developer community, launching programs, and creating impactful content, all supported by a competitive compensation structure and workplace flexibility.

Benefits

Health and wellbeing resources

Paid volunteer days

Benefits and bonuses

Qualifications

• 3+ years in developer marketing, product marketing, or developer relations.
• Experience designing ambassador programs.
• Proven ability to create technical content.

Responsibilities

• Plan and execute full-funnel marketing campaigns for developer acquisition.
• Manage content strategy and editorial calendar.
• Organize developer events and community engagements.

Skills

Project Management

Content Creation

Marketing Campaigns

Developer Advocacy

Community Engagement

Job description

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

About the Role

We’re seeking a Developer Marketing Manager to oversee our content and campaigns, as well as launch our Developer Champions Pilot Program, focused on developers building on Forge. In this role, you’ll design and execute programs that engage, enable, and celebrate our most passionate developer advocates. You’ll also drive integrated marketing campaigns and create compelling content to grow awareness and adoption of Forge across the global developer community.

What You’ll Do

Campaigns & Content:

Plan and execute full-funnel marketing campaigns to drive developer acquisition, engagement, and retention for Forge.

Manage content strategy and calendar, defining and coordinating editorial themes, and curating high-quality materials from varying sources and cross functional teams.

Develop high-quality, developer-facing content including blog posts, guides, tutorials, case studies, and social media assets.

Partner with Developer Experience and Product teams to craft messaging and positioning for key feature releases and product launches.

Champions Program Leadership:

Design, launch, and manage the Developer Champions Pilot Program, identifying and empowering influential developers to evangelize Forge and support their peers.

Build relationships with Champions, providing them with resources, recognition, and opportunities to showcase their expertise.

Collaborate with Community, Product, and Developer Relations teams to ensure a seamless and impactful program experience.

Community Engagement:

Organize and support developer events (e.g., Atlas Camp, Developer Days, hackathons) to foster community and showcase Forge’s capabilities.

Leverage online forums, webinars, and meetups to build a vibrant, engaged developer community.

Measurement & Optimization:

Define success metrics for the Champions Program and campaigns, track performance, and iterate based on feedback and data.

About You

3+ years in developer marketing, product marketing, or developer relations, ideally in SaaS or platform companies.

Experience designing and running ambassador or champions programs for technical audiences.

Proven ability to create compelling technical content and run integrated marketing campaigns.

Strong project management and cross-functional collaboration skills.

Passion for developer communities and empowering others to succeed.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $150,700 - $200,900

Zone B: $135,600 - $180,800

Zone C: $125,000 - $166,700

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

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