Developer Marketing Manager, Llama Menlo Park, CA +2 locations • Generative AI +2 more • Artifi[...]

Meta; Menlo Park (CA); On-site; USD 122,000 - 176,000; Full time

Job summary

Meta is seeking an audience marketing manager to enhance the awareness and adoption of the Llama (Large Language Model Meta AI) among developers. The role requires experience in marketing strategy, creative production, and collaboration with cross-functional teams to facilitate impactful campaigns and events.

Benefits

Bonus

Equity

Benefits

Qualifications

• 7+ years of professional experience in technology, engineering, or marketing.
• Marketing experience launching and driving adoption of new products.
• Experience working directly with developers across the ecosystem.

Responsibilities

• Build and execute the Llama marketing plan for developers.
• Coordinate and manage creative, strategy and operations agencies.
• Plan and execute developer events and digital campaigns.

Skills

Marketing Experience

Team Collaboration

Creative Production

Digital Marketing

Education

Bachelor's Degree in Business, Marketing, Analytics

Job description

At Meta, we believe AI transforms how people and businesses connect and grow. Meta’s success and a positive developer experience is key to enabling developers on open source platforms. We aim to cultivate and maintain a healthy generative AI developer ecosystem that embodies and facilitates openness and innovation.Meta is seeking an audience marketing manager to help us grow the awareness, adoption, and sentiment of Meta’s Llama (Large Language Model Meta AI) with developers across the ecosystem, including startups and governments. You have experience in building and executing marketing plans in the rapidly moving GenAI and LLM space. You will combine operational day-to-day execution and the longer-term strategic planning to make the Llama ecosystem successful.

Build and execute the Llama marketing plan for developers to deliver on the company goal of having the most widely adopted, open source LLM in the world

Deliver developer assets to drive awareness, adoption, and sentiment of Meta’s Llama (Large Language Model Meta AI)

Coordinate and manage creative, strategy and operations agencies for strategy & design development, campaign production & implementation, and digital content production

Plan and execute developer events, digital campaigns and other relevant activations

Collaborate with cross-functional teams including product marketing, digital marketing, partnerships, events, brand, communications, legal, privacy and others

Provide regular business and scorecard updates

Minimum Qualifications

7+ years of professional experience in technology, engineering, or marketing

Marketing experience launching and driving adoption of new products and services in the GenAI space, via impactful marketing activations

Experience working directly with developers (in a customer first way) across the ecosystem, including at tech companies, enterprise partners, startups, and government

Experience working in cross-functional organizations, collaborating with creative, research, analytics and digital marketing channel teams

Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work

Experience in content and digital marketing

Bachelor's Degree in Business, Marketing, Analytics or a related discipline

Preferred Qualifications

Interested in GenAI, active member of the developer community in this space

Balance of creative and analytical thinking, experience putting forth best-in-class execution within a measurable and data-centric framework

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .