Vertical Marketing Lead, Tier 1 Banks

Socure; East Windsor Hill (CT); Vor Ort; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Zusammenfassung

Socure is seeking a senior Vertical Marketing Lead to own strategy and execution for a Tier 1 Banking GTM Pod. You will align product, data science, and revenue marketing to craft differentiated sector narratives and drive pipeline across target accounts.

You will build field-ready enablement, run cross‑channel campaigns, and work with RevOps to measure and optimize success, accelerating revenue growth in a fast‑paced SaaS environment.

Qualifikationen

• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment‑focused marketing initiatives.
• Strong ability to translate complex AI‑driven or data‑centric technology into clear, compelling industry narratives.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast‑paced environment.

Aufgaben

• Lead strategy and execution for vertical marketing within a Tier 1 Banking pod.
• Define and execute a vertical marketing strategy and GTM plan.
• Partner with Product, Data Science and Revenue Marketing to embed data into narratives.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories).
• Build campaigns that generate qualified pipeline from target accounts.
• Coordinate integrated campaigns across channels to raise vertical awareness.
• Partner with RevOps to define metrics, analyze performance, and iterate for scale.
• Influence stakeholders across functions to commercialize new capabilities.

Kenntnisse

B2B marketing

Vertical/industry marketing

Product marketing collaboration

Analytical rigor

Project management

Jobbeschreibung

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry‑specific narratives and strong ecosystem partnerships that translate our AI‑driven platform into measurable customer impact.

We’re hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go‑to‑market strategy for a defined GTM Pod — driving pipeline, revenue growth, and competitive differentiation.

You will serve as the vertical marketing lead for one of Socure's Tier 1 Banking POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment.

This is a highly strategic, hands‑on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.

Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.

Deliver field‑ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.

Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in‑person experiences, and more.

Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.

Cross‑Functional Partnership

Act as the vertical marketing owner for your pod during planning cycles and QBRs.

Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.

Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.

Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high‑growth SaaS, fintech, identity, fraud, risk, or adjacent environments.

• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment‑focused marketing initiatives.
• Strong ability to translate complex AI‑driven or data‑centric technology into clear, compelling industry narratives.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast‑paced environment.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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