Developer Marketing Lead

You.com; San Francisco (CA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Flexible PTO

Health insurance

401k program with immediate vesting

$500 work-from-home stipend

$1,200 Health & Wellness Allowance

Job summary

You.com is seeking a Developer Marketing Lead to enhance developer awareness and adoption of their web search APIs. This hybrid role combines product, DevRel, and marketing, focusing on creating impactful technical content.

The ideal candidate has a background in tech content creation, a strong understanding of how developers engage with APIs, and an active presence in the AI community. Competitive salary and benefits are offered, including flexible PTO and health insurance.

Qualifications

• Proven experience producing technical content that engages developers.
• Experience in AI infrastructure or API-first companies preferred.
• Background as a developer or PM with API experience.

Responsibilities

• Own developer awareness and narrative across the funnel.
• Produce technical content for developer audience.
• Build presence in AI developer community.

Skills

Technical content creation

API evaluation understanding

Active presence on social platforms

Strong writing skills

Data-driven content prioritization

Tools

GitHub

LinkedIn

Job description

About Us

At You.com, we are building the AI Search Infrastructure that powers modern AI systems. Our goal is to create the trusted knowledge layer that agents, applications, and enterprises rely on to retrieve real-time, accurate, and citation‑backed information.

Our platform combines proprietary vertical indexes with LLM‑optimized retrieval systems to power AI agents, applications, and enterprise workflows. We are solving hard problems across search, large language models, and large‑scale infrastructure to make AI systems more reliable, transparent, and useful.

Our team includes engineers, researchers, product builders, and operators who care about solving meaningful problems and delivering real‑world impact. Whether you are improving core infrastructure, shaping product experiences, or helping bring new AI capabilities to market, your work will help define how modern AI finds and uses knowledge.

About the Role

As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com’s web search APIs. You will sit at the intersection of product, DevRel, and marketing, turning our technical differentiation into developer awareness and inbound pipeline.

You will report directly to the CPO and work closely with our DevRel, product, partnerships, and marketing teams. You own the developer narrative and the content engine that drives it.

This role is for someone who has shipped technical content that moved the needle, understands how developers evaluate and adopt APIs, and can build a presence in the AI developer community from a position of genuine technical credibility.

Responsibilities

• Own developer awareness across the full funnel: from first exposure on X or HN to first API call to production deployment
• Produce technical content that earns trust: benchmark analyses, integration tutorials, launch posts, and comparison guides written for an engineering audience
• Build and maintain a presence in the AI developer community on X, LinkedIn, and GitHub, engaging authentically and driving visibility to You.com’s technical differentiation
• Execute co‑marketing deliverables with customers and partners: joint blog posts, demos, co‑branded tutorials, and social amplification
• Translate product launches into developer narratives with clear proof points and concrete use cases
• Work with our DevRel team to develop demo repos, example workflows, and integration guides that reduce time‑to‑first‑call
• Instrument the developer funnel and use data to identify where awareness or activation breaks down
• Represent You.com at AI developer conferences, workshops, and community events

Qualifications

• Personally shipped technical artifacts (benchmark post, tutorial, integration guide, OSS project) that generated measurable inbound or community engagement
• Deep understanding of the developer evaluation loop for APIs: how developers discover, trial, and commit to infrastructure
• Active presence on X and LinkedIn with a technical audience
• Active GitHub presence
• Experience working alongside or within a partnerships motion, producing content and assets that support partner relationships
• Strong writing skills for technical audiences; can explain tradeoffs clearly without over‑simplifying
• Data‑driven approach to content prioritization: knows which outputs to double down on and which to cut
• Background as a developer, technical PM, or DevRel engineer; has built with APIs and understands what friction actually feels like
• Experience in AI infrastructure, developer tools, or API‑first companies strongly preferred
• 20K+ followers across developer or AI‑focused platforms is a plus

Salary Band

$170,000—$210,000 USD

Company Perks

• Hubs in San Francisco and New York City offering regular in‑person gatherings and co‑working sessions
• Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge
• A competitive health insurance plan covers 100% of the policyholder and 75% for dependents
• 12 weeks of paid parental leave in the U.S.
• 401k program, 3% match - vested immediately
• $500 work‑from‑home stipend to be used up to a year from your start date
• $600 technology stipend to support a portion of our hybrid/remote team's cell phone and internet expenses
• $1,200 per year Health & Wellness Allowance to support your personal goals
• The chance to collaborate with a team at the forefront of AI research
• Certain perks and benefits are limited to full‑time employees only

You.com participates in E‑Verify. We will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s Form I‑9 to confirm work authorization. (English/Spanish: E‑Verify Participation/Right to Work)

We are also an inclusive, equitable, and accessible workplace. Please let us know if you require accommodation for any portion of the recruitment and hiring process.

Beware of recruiting scams: You.com will only contact you through official @You.com email addresses and will never ask for payment or sensitive personal information during the hiring process.