Detroit Experiential Marketing Manager

Cosm; Detroit (MI); On-site; USD 85,000 - 135,000; Full time

Job summary

Cosm Detroit seeks a dynamic Marketing Manager to lead local marketing for the Detroit venue, driving ticket sales and community engagement. You will craft campaigns, build partnerships, and activate influencer programs to boost attendance and local visibility.

Collaborating with Cosm’s central Creative, Partnerships, Programming, and Digital teams, you’ll localize national campaigns, optimize paid/owned/earned media, and travel up to 10% to connect with fans and communities.

Qualifications

• Bachelor’s degree in marketing or related field.
• 6–8 years of experience in marketing, ideally with entertainment, sports, or live event brands.
• Experience in local or regional marketing and driving foot traffic or ticket sales.
• Proven track record of community and partnership programs.
• Strong understanding of Detroit’s cultural landscape and media ecosystem.
• Data-driven mindset with ability to interpret campaign performance.
• Excellent communication and storytelling skills.
• Strong organization and project management; fast-paced environment.
• Willingness to travel 10%.

Responsibilities

• Lead all local marketing initiatives for Cosm Detroit across sports, entertainment, and special events.
• Develop and execute go-to-market and promotional campaigns that maximize awareness, attendance, and ticket sales.
• Build strategic partnerships with local organizations, sports teams, media outlets, and community groups to drive traffic and brand affinity.
• Identify and activate field marketing opportunities—including festivals, cultural events, and neighborhood moments to connect with target audiences.
• Collaborate cross-functionally with Cosm’s central Creative, Partnerships, Programming, and Digital teams to localize national campaigns.
• Manage local influencer partnerships and content collaborations to generate authentic, market-specific buzz.
• Optimize performance across paid, owned, and earned channels using insights and analytics to inform targeting, creative, and media mix.
• Partner with the ticketing and CRM teams to drive conversion, re-engagement, and loyalty.
• Serve as the on-the-ground brand ambassador, representing Cosm in the Detroit community and fostering ongoing local relationships.
• Support launch and ongoing campaigns for tentpole events and major premieres at the Detroit venue.

Education

Bachelor's degree in marketing or related field

Job description

Cosm Detroit seeks a dynamic Marketing Manager to lead local marketing for the Detroit venue, driving ticket sales and community engagement. You will craft campaigns, build partnerships, and activate influencer programs to boost attendance and local visibility.

Collaborating with Cosm’s central Creative, Partnerships, Programming, and Digital teams, you’ll localize national campaigns, optimize paid/owned/earned media, and travel up to 10% to connect with fans and communities.