Brand Events Lead: Local Activations & Promotions

Drink Surfside; Detroit (MI); On-site; USD 55,000 - 60,000; Full time

Job summary

Stateside Brands in Detroit is seeking an Events Coordinator to lead and execute local brand events in collaboration with distributors. This role will evaluate opportunities, plan logistics, and oversee marketing materials to ensure at least one event per week runs smoothly.

You will work cross-functionally with the sales and marketing teams, liaise with promo agencies, and manage permits, donations, and post-event reporting.

Qualifications

• High School Diploma or GED.
• Must be at least 21 years old.
• 2+ years of experience in event management, event planning, or related field.
• Strong organizational and communication skills.
• Ability to travel around the Detroit Metropolitan area, preferably Oakland County and Wayne County.
• Valid US Driver’s License and willingness to travel and transport promotional materials up to 90% with dependable transportation.
• Ability to manage multiple tasks and deadlines effectively.
• Willingness to travel and work flexible hours, including evenings and weekends.
• Ability to obtain required certifications upon employment.

Responsibilities

• Evaluate events that maximize Stateside Brands' exposure to potential consumers across the assigned market.
• Schedule and coordinate events, including logistics, staffing, and preparation, from local tastings to larger activations.
• Act as liaison between sales team and promo agency.
• Foster partnerships with local promotional organizations for event collaboration.
• Manage table design for local promo tastings.
• Pull permits and ensure regulatory compliance.
• Coordinate donation boxes and events for charities and public requests.
• Conduct post-event data collection and monthly reporting.
• Collaborate with HQ and distributors to ensure events are properly supported.
• Ensure events are promotional only; no product sales by Stateside staff.
• Maintain event schedules showing locations are temporary and limited to 14 days per year.
• Refer consumer complaints to HQ for resolution.

Skills

Event planning

Organizational skills

Communication skills

Travel willingness

Driver's license

Education

High School Diploma or GED

Bachelor's degree in Hospitality Management

Bachelor's degree in Advertising

Bachelor's degree in Business Management

Job description

Stateside Brands in Detroit is seeking an Events Coordinator to lead and execute local brand events in collaboration with distributors. This role will evaluate opportunities, plan logistics, and oversee marketing materials to ensure at least one event per week runs smoothly.

You will work cross-functionally with the sales and marketing teams, liaise with promo agencies, and manage permits, donations, and post-event reporting.