Brand Activation Coordinator: Events & Experiential

Stateside Brands; Detroit (MI); On-site; USD 55,000 - 60,000; Full time

Job summary

Stateside Brands is seeking an Events Coordinator in the Detroit Metro area. This role leads local brand events in collaboration with distributors, overseeing logistics, marketing, and preparation while coordinating with sales and marketing teams to schedule at least one event per week.

All events are promotional, focusing on sampling, displays, and consumer engagement, with activities steered by distributors and retailers. Requires travel 21+ years old and strong organizational skills.

Qualifications

• 2+ years in event management or related field.
• Strong organizational and communication skills.
• Willingness to travel across Detroit metro.

Responsibilities

• Evaluate events to maximize brand exposure in the market.
• Schedule and coordinate internal and external events; manage logistics, staffing and prep.
• Act as liaison between sales team and promo agency.
• Build partnerships with local promotional orgs for collaboration.
• Manage table design aesthetics for local tastings.
• Pull permits for events and ensure regulatory compliance.
• Coordinate donation boxes and charity events as needed.
• Conduct post-event data collection, analysis, and monthly reporting.
• Coordinate with HQ and distributors to ensure event support.
• Ensure activities remain promotional; no direct sales by staff.
• Maintain event schedules showing 14-day/year usage limits.
• Redirect consumer complaints to HQ for resolution.

Skills

Event management

Planning

Communication

Travel readiness

Education

High School Diploma or GED

Bachelor’s degree (preferred) in Hospitality/Advertising/Business/Marketing

Job description

Stateside Brands is seeking an Events Coordinator in the Detroit Metro area. This role leads local brand events in collaboration with distributors, overseeing logistics, marketing, and preparation while coordinating with sales and marketing teams to schedule at least one event per week.

All events are promotional, focusing on sampling, displays, and consumer engagement, with activities steered by distributors and retailers. Requires travel 21+ years old and strong organizational skills.