Destination Sports Sales Manager

Visit Greensboro; Greensboro (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Visit Greensboro is seeking a Sports Sales Manager to drive direct sales for amateur, collegiate, youth, and pro spectator events in Greensboro, NC. You will manage a personal sales pipeline and close deals that boost hotel occupancy and position Greensboro as a premier athletic host city.

Collaborate with marketing to deliver tailored bid packages, site inspections, and event activations; forecast sales, track CRM data, and travel regionally/nationally to secure multi-year partnerships.

Qualifications

• Bachelor’s degree in Sports Management or related field, or equivalent practical experience.
• Minimum of 1 year of proven sales success in sports event recruitment or related hospitality sales.
• Experience managing a sales pipeline, negotiating tournament contracts, and building client relationships.
• Familiarity with sports sanctioning bodies and governing bodies.

Responsibilities

• Identify and pursue new tournament rights holders and event organizers across regional and national markets.
• Prepare data-driven bid proposals, deliver persuasive sales presentations, and negotiate facility availability.
• Manage a personal sales pipeline from lead to contract, ensuring client satisfaction.
• Cultivate alliances with venues, hotels, and sanctioning bodies; coordinate site inspections and multi-year commitments.
• Track activities and provide leadership with reports on room nights, visitor spending, attendance estimates, and ROI.

Skills

Negotiation

Closing

Communication

Presentation

CRM

Google Workspace

Data analysis

Education

Bachelor's degree in Sports Management or related field

Tools

CRM systems

G Suite / Google Workspace

Job description

Visit Greensboro is seeking a Sports Sales Manager to drive direct sales for amateur, collegiate, youth, and pro spectator events in Greensboro, NC. You will manage a personal sales pipeline and close deals that boost hotel occupancy and position Greensboro as a premier athletic host city.

Collaborate with marketing to deliver tailored bid packages, site inspections, and event activations; forecast sales, track CRM data, and travel regionally/nationally to secure multi-year partnerships.