Destination Marketing Lead

City of Fayetteville; Fayetteville (GA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

The City of Fayetteville, Georgia seeks a Tourism Manager to lead the visitor center operations, develop a destination marketing strategy, and forge partnerships with hoteliers, attractions, tournaments, and regional tourism bodies.

The role reports to the Director of Economic Development and oversees budget, metrics, campaigns, and branding to position Fayetteville as a competitive visitor destination. Travel may be required for conferences and events.

Qualifications

• Bachelor's degree or equivalent experience in tourism or a related field.
• 5+ years in tourism development, destination marketing, or economic development.
• CDME or similar credential preferred.
• Experience launching a visitor center or tourism program from inception preferred.
• Familiarity with Georgia municipal government operations and hotel-motel tax framework.

Responsibilities

• Curate visitor information and collateral highlighting downtown and events.
• Develop and track visitor center performance metrics.
• Solicit and secure meetings, conventions, and tournaments to book Fayetteville.
• Coordinate with hotels on room blocks and group bookings.
• Prepare reports and budgets for City leadership.

Skills

Communication skills

Public speaking

Partnership development

Budget management

Grant writing

Education

Bachelor's degree in tourism, hospitality management, marketing, public administration, communications, or related field

Equivalent professional experience may substitute for education

Tools

Content management systems

Marketing analytics tools

Vendor management

Job description

The City of Fayetteville, Georgia seeks a Tourism Manager to lead the visitor center operations, develop a destination marketing strategy, and forge partnerships with hoteliers, attractions, tournaments, and regional tourism bodies.

The role reports to the Director of Economic Development and oversees budget, metrics, campaigns, and branding to position Fayetteville as a competitive visitor destination. Travel may be required for conferences and events.