Tourism & Destination Marketing Lead

City-of-Fayetteville,-Ga; Fayetteville (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

The City of Fayetteville, Georgia seeks a dedicated tourism manager to lead the visitor center, develop a marketing strategy, and build partnerships with hotels, attractions, and regional agencies. The role reports to the Director of Economic Development and works with the DDA/Main Street Tourism Association.

Ideal candidate brings a bachelor’s degree in a related field and 5+ years in tourism development or destination marketing, with strong communication and analytical skills.

Qualifications

• Bachelor's degree in tourism, hospitality, marketing, public administration, communications, or related field; equivalent experience acceptable.
• Five or more years of progressively responsible tourism/destination marketing experience preferred.
• Must possess and maintain a valid state driver's license.

Responsibilities

• Oversee and operate the visitor center and tourism programs.
• Develop and execute a destination marketing strategy.
• Cultivate partnerships with hoteliers, attractions, events, and regional tourism orgs.
• Collaborate with Downtown Development Authority and Main Street Tourism Association.
• Prepare reports and funding recommendations for City leadership and boards.
• Manage tourism program budget and grant opportunities.
• Track tourism trends, spending, and destination performance metrics.
• Coordinate bid packages and site visits for meetings and tournaments.
• Lead integrated marketing across digital, print, social, and earned media.
• Coordinate with City communications to ensure consistent messaging.

Skills

Strong written and verbal comms

Public speaking

Project management

Stakeholder engagement

Analytical thinking

Education

Bachelor's degree in tourism, hospitality, marketing, public administration, or communications

Tools

Content Management Systems (CMS)

Google Analytics

Job description

The City of Fayetteville, Georgia seeks a dedicated tourism manager to lead the visitor center, develop a marketing strategy, and build partnerships with hotels, attractions, and regional agencies. The role reports to the Director of Economic Development and works with the DDA/Main Street Tourism Association.

Ideal candidate brings a bachelor’s degree in a related field and 5+ years in tourism development or destination marketing, with strong communication and analytical skills.